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Honda, GM fuel-cell partnership wants to reduce hydrogen refueling costs

To paraphrase the old political adage, it's the cost, stupid. Dollar signs are what's prompting Honda and General Motors to partner up to accelerate development of a hydrogen fuel cell system. With about half the cost of a fuel-cell system tied up in its fuel-cell stack, GM and Honda are looking to help each other drive costs down, according to a presentation by GM fuel cell research and development director Mark Mathias said in a presentation at the SAE 2014 Hybrid & Electric Vehicle Technologies Symposium. According to Green Car Congress, Honda and GM are looking to reap the fruits of their collective labor by 2020. As with other automakers, the high cost of producing fuel-cell vehicles is the fly in the ointment of a powertrain technology that combines the same range as gas-powered vehicles but with zero emissions. In the meantime, Honda, which makes the very limited production FCX Clarity fuel-cell vehicle, is slated to start selling its own mass-market fuel-cell vehicle in 2015. The two automakers made their partnership announcement last summer and said they contribute to expanding hydrogen fuel infrastructure in California during the next few years. Earlier, Ford, Mercedes-Benz parent Daimler and Nissan also said they would work together to speed up fuel-cell technology development.

Honda Accord Hybrid falls well short of 47 mpg, says Consumer Reports [w/video]

Do not poke Consumer Reports with the hybrid fuel economy stick. That seems to be the lesson illustrated here yet again. The Honda Accord Hybrid is the latest to arouse the ratings bear, returning "just" 40 combined mpg in CR testing. Even so, that makes it "a class leader for fuel economy among midsized sedans," besting even the Civic Hybrid in CR testing, but that's still a lucky roll of the dice short of its EPA rating of 47 mpg. Remember, it was back in December 2012 that CR knocked the Ford Fusion and C-Max hybrid models for the exact same failing: certified with an EPA-rated 47 mpg but delivering "just" 40 mpg.
Beyond that, while the Accord Hybrid earned a lower overall score than the traditional gasoline Accord because of its ride, handling and refinement issues, it gets unqualified applause from the institute for its "very impressive hybrid system."
It will be interesting to see if CR's findings will negatively impact the model's sales, which to this point have been impressive enough that demand is outstripping supply. In the meantime, you can check out CR's brief video review of the Accord Hybrid below, and check out the magazine's press release chiding its mpg rating.

Acura organizes new business division to confront falling sedan sales

Honda and Acura North America have announced a major restructuring of operations in hopes of turning around Acura's flagging business. For 2013, sales for Acura's sedans dropped 10.4 percent, while its CUV sales grew by 21 percent. The newly formed Acura Business Planning Office will attempt to right the ship.
As part of the restructuring, Acura is promoting Erik Berkman from President of Honda R&D Americas to lead a new division called the Acura Business Planning Office. Berkman has been with Honda since 1982 and led development of the 2006 Accord. He was also the first US engineer to head North American research and development and has been head of Honda Performance Development since 2008. "Erik's appointment to the new Acura Business Planning Office is a clear indication of the high priority we place on Acura," said Honda spokesperson Jeffrey Smith to Automotive News.
American Honda Motor President and CEO Tetsuo Iwamura is also going to be working to improve the business. He has been elected chairman of American Honda's board, and has simultaneously taken the new position of Corporate Brand Officer to improve the management of the company's brands.