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Ever wonder how to really pronounce Japanese automaker names?

Thu, 25 Sep 2014

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

Marchionne now considering 'Plan B' partners for FCA merger

Thu, Jun 11 2015

Okay Sergio, just stop. With the sting of rejection from General Motors CEO Mary Barra still fresh, Fiat Chrysler Automobiles CEO Sergio Marchionne is moving on and trying to find another automaker to merge with. FCA may not be giving up hope on a merger with GM, but that doesn't mean it isn't at least considering alternatives. Sergio's so-called "Plan Bs" include the Volkswagen Group, as well as smaller Asian outfits, like Mazda, Honda, Suzuki, and Hyundai. Bloomberg reports that France's beleaguered PSA Peugeot Citroen could as a sort of "fallback" option due to its relative lack of volume, an unidentified source claimed. There are, of course, problems with each option. According to Bloomberg, Volkswagen expects complete control of a company, but the Agnelli family, which holds a large portion of FCA stock, is loathe to relinquish its stake in the company. On top of that, VAG just isn't looking to make a deal right now. Mazda, meanwhile, is enjoying a new partnership with Toyota and Suzuki is partially owned by VW. Honda and Hyundai have never expressed any interest in a partnership with a western automaker. That kind of just leaves the French then, but even that remains a long shot. As Bloomberg tells it, PSA boss Carlos Tavares is still working on a turn-around plan, and would want at least another six months to execute before even considering a deal with FCA. And even then, Tavares hasn't given any indication that he's considering a pairing. News Source: BloombergImage Credit: Paul Sancya / AP Chrysler Fiat GM Honda Hyundai Mazda Suzuki Citroen Peugeot Sergio Marchionne FCA Mary Barra psa peugeot citroen

Newest version of Honda's ASIMO coming to TV on April 15

Mon, 07 Apr 2014

Honda's ASIMO robot is moving into its teenage years, having originally been introduced in 2000, and like all teens, it's still learning. The bot has received regular incremental upgrades over that time, and the latest version will premiere on LIVE with Kelly and Michael on Tuesday, April 15.
The newest enhancements provide ASIMO with improved hand dexterity, the ability to use sign language, run faster, climb stars more smoothly, balance on one foot, jump and more. Honda says other new features will be demonstrated with hosts Kelly Ripa and Michael Strahan on the show.
The ongoing development of ASIMO, which stands for Advanced Step in Innovative Mobility, is being done so that one day it can help humans who require assistance. The current version is 4-feet, 3-inches tall, weighs 110 pounds and is made mostly from magnesium alloy and plastic. A big limit is still its lithium-ion battery that only provides 40 minutes of charge. The robot has not needed human control to move since a previous iteration in 2011, which also improved its manual dexterity. It could even pour drinks.