Honda Civic Si Race Car on 2040-cars

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2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

Sunday Drive: A tale of old favorites and upcoming challengers

Sedans and crossovers dominated the attention of our readers last week, led by the completely redesigned 2018 Honda Accord. It's the Japanese automaker's flagship, and people are seriously interested in finding out how good the latest Accord is. So interested, in fact, that no other single story came close to the brand-new Accord in Autoblog reader interest. Moving down the list we find the equally new 2018 Buick Enclave. The three-row crossover has a lot to offer a family, especially one looking for a nice, quiet ride. If you're looking for the exact opposite of nice and quiet, but still want enough room for you and your significant others, the Subaru WRX that we tested last week may be the perfect ride for you. Or, if you just want to drive fast and aren't at all worried about space, there's the Camaro SS. See? We offer something for everybody. From there, we look to the future. Who isn't interested in seeing the first fully electric vehicle from Porsche? And who isn't intrigued to see the Mission E testing alongside a gaggle of Teslas? A brand-new Jeep is always a big deal, especially when it's the revival of a classic nameplate like the Grand Wagoneer. And finally, we have something completely different: the Rezvani Tank. As always, tune in to Autoblog next week for a front-row seat to all the happenings worth following in the automotive industry. 2018 Honda Accord First Drive | Feels like home again 2018 Buick Enclave First Drive Review | Fortress of quietude 2018 Subaru WRX Drivers' Notes | Turbo traditionalist 2018 Chevy Camaro SS Drivers' Notes | Demonstrative power, middling interior Porsche Mission E caught testing against Teslas Jeep three-row SUV caught on public roads — Grand Wagoneer, perhaps? Rezvani Tank: It's like a Hot Wheels car brought to life Green Buick Chevrolet Honda Jeep Porsche Subaru Crossover SUV Electric Future Vehicles Luxury Off-Road Vehicles Special and Limited Editions Performance Sedan porsche mission e sunday drive

Honda CR-Z will run Pikes Peak with full-EV power

Honda is running a CR-Z at Pikes Peak this year. But as you might have guessed, this is no ordinary CR-Z. This particular racing prototype packs an experimental powertrain. Though precise technical specifications remain a closely guarded secret at this point, our source at Honda has confirmed a few key details. For starters, the CR-Z racer packs a fully electric powertrain, ditching the 1.5-liter inline-four that forms the internal-combustion component of the street-legal model's hybrid propulsion system. This contrary to circulating rumors that it could be packing the hybrid powertrain from the new NSX. Whatever the details of the electric motor (or motors) on board, they'll be driving and steering all four wheels through Honda's proprietary Super Handling All-Wheel Drive (SH-AWD) and Precision All-Wheel Steer (P-AWS) systems. The technologies ought to make the CR-Z racer pretty adept at tackling the 156 twists and turns of the world-famous Race to the Clouds. The aero package is obviously pretty aggressive as well, and the bodywork appears to have been modified to an even greater extent than the carbon-fiber prototype we drove in Japan. Driving duties will be handled by Tetsuya Yamano, a Japanese driver known in the Super GT series (where he won the GT300 title in 2004 in an NSX) and for running Civics in Gymkhana events back in the 90s. It'll be competing in the Pikes Peak Challenge Exhibition class, but the idea behind the CR-Z prototype is as much about experimentation as it is about results. The project will serve to train some of Honda's younger engineers. They won't be alone on the mountain, though, as Honda also recently announced that it would be fielding its new ARX-04b Le Mans prototype at Pikes Peak this year as well. Related Video: Featured Gallery Honda CR-Z SH-AWD P-AWS Pikes Peak News Source: Honda Green Motorsports Honda Green Culture Hatchback Electric Racing Vehicles pikes peak hill climb