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Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.

Chevy Malibu Hybrid wins 2016 Connected Green Car of the Year

From the Washington Auto Show today, Green Car Journal's Ron Cogan announced three different fuel-efficient vehicle awards. They were: 2016 Connected Green Car of the Year: Chevy Malibu Hybrid 2016 Luxury Green Car of the Year: Volvo XC90 T8 2016 Green SUV of the Year: Honda HR-V The Volvo was nominated in two categories, but it did not win the Connected Green Car of the Year. Speaking of non-winners, the other green SUV finalists were the BMW X1 XDrive28i, Hyundai Tucson, Mazda CX-3, and Toyota RAV4 Hybrid. The other Luxury Green Car finalists included the BMW x5 xDrive40e, Lexus RX 450h, Porsche Cayenne S E-Hybrid, and the Mercedes-Benz C350e. Finally, the Audi A3 e-tron, BMW 330e, Toyota Prius, and Volvo XC90 T8 were the runners up for Connected Green Car. 2016 Connected Green Car of the Year, Green SUV of the Year, Luxury Green Car of the Year Winners Announced WASHINGTON, Jan. 21, 2016 /PRNewswire/ -- Green Car Journal has announced the winners of its prestigious 2016 Green Car Awards at a press conference held today during the Washington Auto Show's Public Policy Day in Washington DC. Distinguished as 2016 Luxury Green Car of the Year™ is Volvo's new XC90 T8. The Chevrolet Malibu Hybrid tops the field as 2016 Connected Green Car of the Year™ and Honda's HR-V earns Green Car Journal's 2016 Green SUV of the Year™. "These are stand-out vehicles in an increasingly sophisticated and appealing field of 'green' cars," said Ron Cogan, editor and publisher of Green Car Journal and CarsOfChange.com. "To make the cut as a finalist is a real achievement in itself considering the considerable competition in the market today. Rising to the top as award winners means these three exceptional vehicles set a benchmark in the auto industry's effort to create vehicles that are desirable and efficient, while also achieving environmental milestones so important for our driving future." The Green Car Awards are a key feature of The Washington Auto Show, the "public policy show" on the auto show circuit and one that puts a priority on safety and sustainability. "We are extremely proud of our partnership with Ron Cogan, whose eagerly anticipated suite of awards help shape the national conversation on the innovations that will drive our industry and country forward," said Geoff Pohanka, chairman of The Washington Auto Show.

Honda replaces CEO Takanobu Ito with Takahiro Hachigo

At its upcoming shareholders' meeting in June, Honda is set to make a raft of changes to its senior personnel, including new board members, directors, auditors and operating officers. But the most pivotal of the new appointments will see the replacement of its president and chief executive. That job currently belongs to Takanobu Ito, who will step down in June and hand the reins over to Takahiro Hachigo, subject to ratification by the shareholders. Hachigo-san has been with Honda since 1982, rising up the ranks and holding a series of key executive and R&D posts with the Japanese automaker in locations around the world – including here in the United States, where he spearheaded development of the original Odyssey minivan and directed the company's American R&D center. He subsequently headed Honda's European operations and currently serves as its most senior officer in China. He's 55 years old. He takes over from Ito-san after a tumultuous period for Honda. Ito, 62, joined Honda in 1978 and similarly rose through the R&D ranks, holding some of the same positions along the way that Hachigo would later, albeit more focused on the company's operations at home in Japan. Ito took over as president and CEO in 2009, steering Honda through a difficult period marked by fluctuating currencies, the tsunami disaster of 2011 and flagging quality issues that have forced Honda to issue unprecedented recalls, focusing much criticism on Ito's leadership. Honda recently recalled millions of vehicles that were fitted with Takata's faulty airbag inflators, which had the unpleasant tendency to spew shrapnel at consumers. Ito will remain on board as a director and advisor, but what we'll be most interested to see is the direction in which Hachigo will take the company. Under Ito's leadership, Honda has brought back performance icons like the NSX and Civic Type R, launched innovative environmental technologies, delved into aerospace with the HondaJet and re-entered Formula One. One of Hachigo's first priorities will undoubtedly be to restore the company's reputation for quality, but we'll have to wait and see what (if any) sort of new and exciting developments he'll spearhead once he takes office. Honda Motor Co., Ltd. Announces New President & CEO Tokyo, February 23, 2015 --- Honda Motor Co., Ltd.