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Acura NSX bodywork to be sheathed in zirconium e-coat, fewer paint layers

Automakers make halo cars to drum up excitement and show off what they can do, but there's more to it than that. Advanced platforms allow a company's engineers to experiment with all sorts of technologies. And in the case of the upcoming new Acura NSX, that includes new paint processes.
Speaking with Autoline in this video interview, Honda's North American Senior VP Jon Minto talked about an innovative zirconium e-coat which it's applying to the new NSX. Unlike some experimental paints developed for Formula One, however, this coating is not designed to minimize drag or enhance cooling: it's designed to be more environmentally friendly.
It's one of a few measures which Honda is implementing on the NSX before expanding it to more accessible models, along with another process that uses fewer coats to reduce energy consumption by 40 percent. Watch the interview with Autoline host John McElroy right here.

Honda not ready to give up on CR-Z, Civic Hybrid in US just yet

Honda has already killed off the CR-Z in Europe, so news that the car is no longer going to be sold in Australia isn't exactly a surprise. In fact, Car Advice says that both the CR-Z and the Civic Hybrid are coming to the end of the line Down Under following disappointing sales. Honda sold only 370 CR-Zs in Australia in 2012 and then 58 in 2013 and 86 in 2014. These cancellations got us thinking: what does the future look like for these vehicles in the US? Well, stateside, CR-Z sales dropped almost 20 percent in 2014, compared to 2013, to 3,562 units. The Civic Hybrid sold just 5,070 units, a drop of almost 35 percent. Both of these vehicles use the aging Integrated Motor Assist (IMA) mild hybrid system, which the company's other hybrids (like the Accord) do not. Does that mean Honda hybrid fans will soon no longer be able to buy a CR-Z or Civic Hybrid? Not so fast, says Angie Nucci, Honda PR's senior environment and safety specialist. "The 2015 CR-Z went on-sale in early October and the 2015 Civic Hybrid went on-sale the following month in November," Nucci said. "Since these vehicles went on-sale fairly recently, it is simply too early to discuss future models at this time." Still, in Australia, the CR-Z and Civic Hybrid are both officially leaving the line-up. The company say that three new "Hybrid Sport" models will be coming at some point, starting with the Accord Hybrid later this year. The next one will be the NSX and then the Jazz Hybrid. The Jazz is another name for the Fit, which we do not get in a hybrid version in the US. Featured Gallery 2014 Honda CR-Z Hybrid View 14 Photos News Source: Honda, Car Advice via Green Car Reports Green Honda discontinued

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.