Honda Civic 2003 on 2040-cars

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Is Honda working on airbags for smartphones?

Smartphones are expensive yet delicate - a single impact on a hard surface can shatter their touchscreens, often damaging them beyond repair. Fitting a case offers only so much protection, but what about an airbag? Honda has explored the concept with the airbag-equipped Case N and even made a video about it. But alas, it isn't real.
For some reason, we really want it to be. Honda has a knack for surprising us with nearly unbelievable inventions designed to improve mankind's quality of life, contraptions like the Walking Assist Device and the UNI-CUB personal mobility devices, so the Case N isn't as far-fetched an idea for the company as you might think.
Head below to watch the video, where you can see the Case N concept in action. You'll also see its generous proportions, which is one reason why it's just a case of Honda humor - not (yet) a market reality.

Six 'shut up and take my money' cars

Any time you see this iconic moment in pop culture - Shut up and take my money! - posted in response to a new car reveal, rumor for an upcoming model or even lip-service to a vehicle that should exist, you can bet there's some intrinsic good in the idea. Though depending on the person offering up the cash, that good could take the form of extraordinary form, functionality, weight savings, power, handling, etc. You get the idea.
In fact, when I first proposed this list, I reached out to the Autoblog staff to help me brainstorm. Here are some of the ideas they offered up that I ultimately didn't use: Jaguar XE Coupe, Pagani Huayra Roadster, Mercedes-Benz S-Class "parade car" (cabriolet), Morgan 3-Wheeler with Ducati V-twin, Ford Transit Connectamino (pickup), Mercedes CLA63 AMG, Ford Fusion 5.0, BMW i8 Spyder, Lexus RC-F Shooting Brake, Volvo XC90 Polestar. Oh, and things we collectively wanted to stick Dodge's Hellcat in were almost as numerous as models that Fiat Chrysler Automotive currently makes (though none quite so compelling as the Grand Cherokee you see above.)
Ultimately though, while I used a couple of ideas from my colleagues, the list of cars I'd shell out for unquestionably is very personal. Though it isn't complete, what follows is a selection of cars whose very existence would prompt me - or the trust-fund-baby versions of me - to utter without hesitation: "Shut up and take my money."

New Honda ad has Senna, Type R, Asimo, and astronauts

Now that Honda is back into the guts-and-performance game, automotively speaking, the Japanese company has hit the throttle on hardcore imagery. Its latest is in an ad for the company itself highlighting a small selection of its ample range of products, from motorcycles to an airplane and the coming Acura NSX, branded Honda in other markets. Called "Ignition," Wieden+Kennedy created the 90-second spot for Honda Motor Europe, with the tagline "Dare to do what others only dream of." The theme is a space launch, to give that "feeling of daring and human endeavor," perfectly supported by the print artwork with Asimo the robot up front and fabulously complicated hybrid V6 power units spewing flames from the Formula 1 cars in back. Then there's the family in the HR-V in the middle, defying gravity and sipping from juice boxes, because space is for everyone. Ayrton Senna makes a cameo again, and a Stanley Kubrick aesthetic hangs all over the production. You can check out the ad in the video above.