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Honda Civic losing ground to Toyota Corolla, sales crown threatened

Oh, what a difference a year has made. When the numbers were tallied for 2013, the Honda Civic was riding high by claiming its segment's sales crown in the US despite being challenged by the latest generation of the Toyota Corolla for part of the year. However, with just a month to go in the battle for C-segment supremacy in 2014, it looks like Toyota gets to hoist the trophy this time. Looking at November sales numbers, Honda moved 300,644 Civics through the first 11 months of the year, down 2.1 percent in volume. Furthermore, for the month alone, the company sold 23,060 Civics, a 12.3 percent drop. Meanwhile, on Toyota's side, business has been booming comparatively. Through the first 11 months it sold 309,373 Corollas, a 10.6 percent jump, and for November alone it moved 25,609 examples, a 14.2 percent improvement. With fewer than 10,000 cars between them, it would take quite a December slump for the Corolla to lose this fight. According to The Truth About Cars, the Civic actually started out the 2014 somewhat positively with 5 percent growth over the previous year, though still behind the Corolla's figures. However, the Honda has seen a slide since then with five consecutive months of sales drops. Meanwhile, the Toyota has generally kept showing growth. Being the newer model of the two, the Corolla comes to this fight with an advantage. Honda hasn't let the Civic languish; it gave the model a CVT in 2014 to boost fuel economy. That's nothing like the Toyota's thorough recent rethink, though. According to TTAC, Honda does have reason to crow about the Civic, just not necessarily in the US. The model is on track to be the bestselling vehicle in Canada for the 17th consecutive year and have its best sales since 2008 there.

2017 Honda Accord Hybrid comes with $300 price hike

The 2017 Honda Accord Hybrid went on sale at US dealerships today with an MSRP of $29,605, or $300 more than the 2016 model. Among other new bells and whistles, the sedan, which is available in three trims, includes features such as front and rear parking sensors, remote engine start, heated rear seats, and rain sensing wipers, not to mention the "elegantly contoured" aluminum hood. Honda Sensing driver-assist features are now part of the standard equipment package, while the EX-L version includes touchscreen interface with Apple CarPlay and Android Auto capability. Honda revealed details about the model in April, saying at the time that it had a combined fuel-economy rating of 48 miles per gallon. Honda notes that rating can't be compared to the 2016 model-year's fuel economy because of "new more stringent ratings requirements enacted by the US EPA," though has estimated that, apples to apples, the fuel-economy of the 2017 version is up about four percent. That, even though the car's horsepower is also increased about eight percent to 212. The new price tag means the Accord Hybrid will start about $1,600 higher than the Toyota Camry Hybrid. That model kept its pricing at $27,625 for the 2017 model year. Regardless, Honda is hoping to goose its hybrid sales with the updated model. Honda and its Acura division's hybrid sales through May plunged 79 percent from a year earlier to 1,975 units. Last year, Honda sold 11,063 Accord Hybrids, down 21 percent from a year earlier. By comparison, Toyota sold 30,640 Camry Hybrid's last year, marking a 22 percent drop from 2014. Meantime, take a look at Honda's press release below. Related Video: Honda Launches 2017 Accord Hybrid: America's Most Sophisticated, Powerful and Fuel Efficient Midsize Hybrid Sedan Jun 15, 2016 - TORRANCE, Calif. Next-generation two-motor hybrid powertrain with class-leading 212 horsepower and top-in-class EPA fuel economy ratings of 49/47/48 mpg1 Dynamic new styling and advanced features including standard Honda Sensing™ technology, plus available Display Audio with Apple CarPlay™ and Android Auto™ America's best-selling midsize sedan bolsters its resume for 2016 with the arrival of the restyled and reengineered 2017 Accord Hybrid, America's most powerful and fuel-efficient midsize hybrid sedan, launching today at Honda dealerships nationwide.

Acura built just 91 examples of the ILX last month, here's why

The short life of the Acura ILX has been vexed by one glaringly odd standard equipment choice, mediocre reviews, getting outsold by its competition as it posted slower-than-projected sales and a pledge by Honda to upgrade its supposedly upgraded offering. Therefore, when Automotive News reports that just 91 of the Civic-based Acura sedans were manufactured last month - after a string of production months in double-digits - it would be easy to press the button for the alarm bells.
But that would be hasty, because it is actually the 2013 Honda Civic that is crimping the production pipeline of the ILX. The vastly higher sales numbers of the Honda meant that all three North American plants that produce it needed to crank up output to satisfy dealer inventory needs, including the Greenburg, Indiana plant that makes both the Civic and the ILX. As the classic guns-vs-butter Economy 101 lesson taught us - in which making more of one necessarily means making less of the other - well, the Civic is the gun.
Honda prepared for this eventuality by cranking out the Acuras while it got ready for Civic production. The ILX has held steady at about 500 units shy of company projections every month, and the current inventory represents about 90 days worth of sales. That makes Greenburg's ostensibly low numbers in line with the realities of the ILX, and the situation probably won't change much as Acura gets ready for the improved 2014 ILX.