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2016 Civic, Sonata, Lexus RX, and Altima earn TSP+ from IIHS [w/videos]
Thu, Jan 14 2016The 2016 Honda Civic sedan, Hyundai Sonata, Lexus RX, and Nissan Altima started the year with a bang by earning Top Safety Pick+ honors from the Insurance Institute for Highway Safety. They join 48 other 2016 model year vehicles that IIHS already tested that received the agency's top safety marks. These four models met the IIHS' latest requirement, scoring the agency's best possible score in all five of its crash tests – front, side, rear, rollover, and the difficult small-overlap – to be eligible for the safety accolade. Hyundai improved the 2016 Sonata's structure after the sedan's production began, so this rating only applied to examples produced after October. To get the TSP+ honor, a vehicle's crash prevention tech needs to earn least two points on the IIHS' scale. The lower Top Safety Pick designation can go to model with a "basic" version of these systems like a front collision warning. The Civic, Sonata, and RX scored the maximum six points to get "superior" scores for their optional crash prevention tech because they avoided collisions at up to 25 miles per hour. The Altima was successful in a 12-mph test, but the system slowed the sedan by 10 mph in the 25-mph test rather than completely stopping it. Therefore, the agency awarded the Nissan five points, which was still a "superior" score. You can watch the small-overlap tests for the Civic, RX, Altima, and Sonata respectively below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Four more vehicles earn the 2016 TOP SAFETY PICK+ award ARLINGTON, Va. — The Honda Civic 4-door, Hyundai Sonata, Lexus RX and Nissan Altima are the latest vehicles to earn the top award from the Insurance Institute for Highway Safety. The four vehicles join the 2016 winner's circle just one month after the initial crop of 48 TOP SAFETY PICK+ winners was announced. The requirements for TOP SAFETY PICK+ were tightened for 2016. To qualify, winners must earn good ratings in each of the Institute's five crashworthiness tests and have an available front crash prevention system earning an advanced or superior rating.
Check out Honda's sweet stop-motion 'Power of Dreams' ad
Thu, Sep 24 2015Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.
Aston Martin Red Bull Racing to switch to Honda engines starting in 2019
Tue, Jun 19 2018After a 12-season partnership with Renault, the Aston Martin Red Bull Racing Formula 1 team is switching engine suppliers. Starting next season, the team will use Honda powertrains, following the move this year of Red Bull's junior team, Toro Rosso. This effectively makes Red Bull Racing the Honda works team, something it's never truly benefited from since joining the sport in 2005 after purchasing the former Jaguar Racing team. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Honda has had a rough time since returning to F1 with McLaren back in 2015. Both sides hoped that the move would rekindle one of the most successful pairings in F1 history. Unfortunately, Honda powertrains were both underpowered and unreliable. The partnership proved to be so toxic that McLaren ended the deal early, moving to Renault power starting this season. On the other hand, Toro Rosso is off to a fine start this year with Honda, surely helping cement Red Bull's decision to drop Renault. Since moving to Renault power in 2007, Red Bull Racing has won 57 races, four drivers' championships and four constructors championships, making it one of the most successful teams in F1 history. The move should be a huge boon for Honda. Red Bull Racing is currently one of the top teams, fighting for both podiums and wins, so the move shows how much faith Red Bull has in the Japanese automaker. When McLaren picked up Honda power, it was a mid-pack team that had just two podiums in the previous two seasons. The Honda partnership is likely to play into Daniel Ricciardo's next move. His current contract with Red Bull racing ends at the end of 2018. He's one of the best and most talented drivers racing today and unlikely to stay with a team that might prevent him from winning races and fighting for championships. Related Video: News Source: Aston Martin Red Bull Racing Motorsports Honda Renault Racing Vehicles F1 Red Bull Racing