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New Honda ad has Senna, Type R, Asimo, and astronauts

Now that Honda is back into the guts-and-performance game, automotively speaking, the Japanese company has hit the throttle on hardcore imagery. Its latest is in an ad for the company itself highlighting a small selection of its ample range of products, from motorcycles to an airplane and the coming Acura NSX, branded Honda in other markets. Called "Ignition," Wieden+Kennedy created the 90-second spot for Honda Motor Europe, with the tagline "Dare to do what others only dream of." The theme is a space launch, to give that "feeling of daring and human endeavor," perfectly supported by the print artwork with Asimo the robot up front and fabulously complicated hybrid V6 power units spewing flames from the Formula 1 cars in back. Then there's the family in the HR-V in the middle, defying gravity and sipping from juice boxes, because space is for everyone. Ayrton Senna makes a cameo again, and a Stanley Kubrick aesthetic hangs all over the production. You can check out the ad in the video above.

NHTSA investigating 550k Pontiac G6 models, 320k Honda Odysseys

According to two separate reports in The Detroit News, the National Highway Traffic Safety Administration is launching investigations into 550,000 Pontiac G6 (pictured above) and 320,000 Honda Odyssey (pictured right) models. The G6 models are all from the 2005 to 2007 model years, while the Odyssey minivans are from the 2003 and 2004 model years. The two NHTSA probes are not related.
In the case of the G6, this is an upgrade to an original investigation that started in February after NHTSA received "hundreds of reports" that the brake lights on these cars may malfunction. According to The Detroit News, the lights may come on when the brake pedal is not depressed, and likewise, the brake lights may not illuminate when the pedal has been pushed. General Motors was able to provide NHTSA with a significant number of warranty claims, including 1,100 reports that could potentially relate to this problem, one of which indicates a vehicle crash.
For Honda, the NHTSA probe concerns airbags that may deploy unexpectedly. The government agency received six complaints from 2003-04 Odyssey owners saying that the front airbags suddenly went off without a crash. The Detroit News reports that three of the six owners sustained injuries from these incidents. Additionally, NHTSA has received 41 complaints from owners saying the vehicle's airbag warning light had illuminated.

Hurricane Sandy cost automakers 15,000 vehicles, may have ruined up to 200k

Hurricane Sandy was the largest Atlantic storm in US history, and its total economic impact is just now coming into view. According to Automotive News, Toyota, Chrysler, Nissan and Honda are set to scrap around 15,000 new vehicles ruined by the storm. Nissan alone accounts for about 40 percent of those, with 6,000 Nissan and Infiniti models deeded "un-saleable" due to damage. The company saw 56 dealerships shuttered due to the storm, but 51 of those have since reopened.
Toyota, meanwhile, had some 4,000 vehicles at its Newark port facility, and of those, 3,000 may be scrapped. An additional 825 were dealer inventory when they were ruined. Honda and Acura dealers are reportedly sending 3,440 vehicles to the salvage yard. By comparison, Chrysler weathered the storm fairly well with 825 units destroyed, while Hyundai suffered only 400 lost units and Kia scrapped around 200.
As you may recall, Fisker also suffered some losses, and Automotive News reports the manufacturer saw 320 Karma models damaged beyond repair. Ford and General Motors have yet to come up with estimates, and no automaker has commented on the full cost of replacing the vehicles.