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Petrolicious profiles an 'original fanboy' and his 1987 Honda CRX Si

Christopher Hoffman is a guy I'd like to meet. He's profiled in the latest installment of Petrolicious, titled Original Fanboy, because of his love and dedication to his 1987 Honda CRX Si. And that's something I can relate to.
My personal car is a black 1988 Honda CRX Si. Road & Track executive editor Sam Smith sold it to me in December 2010 with some 93,000 miles on the odometer (and one bum tire!), and though I don't drive it nearly as much as I should, I'm madly in love with my little Honda. I take immense pride in owning this car, despite my recent neglect. As soon as we're done with this Polar Vortex crap here in the midwestern United States, I'm going to pull the CRX out of its wintertime storage and show it the love it deserves.
Like me, Hoffman fully understands the beauty of the CRX. It's not super powerful, or even quick (when it was new, its 0-60 time was just over 9 seconds), but it's extremely light, and comes from an era when Honda was churning out brilliantly simple cars. The steering is incredibly precise, the transmission perfect, and the chassis superb. Nearly 26 years after its birth, I adore every moment behind the wheel of my CRX. And thanks to this Petrolicious special, I know I'm not alone. Scroll down to watch the full episode.

Toyota, Mazda drop Takata as Mitsubishi, Subaru weigh options

It's not a very good time to be Takata right now. Fresh on the heels of longtime partner Honda ditching them, Toyota and Mazda have both come out and said they will not use the company's airbag inflators if they continue to rely on ammonium nitrate. Bloomberg reports that Subaru and Mitsubishi are also contemplating a divorce. "The inflator using ammonium nitrate produced by Takata will not be adopted by Toyota," President Akio Toyoda said during a briefing today. "What's most important above anything else is the safety and peace of mind of customers." Mazda echoed that position, simply saying it "will not use Takata airbag inflators which contain ammonium nitrate in our new cars." When you lose three huge OEM accounts in as many days, it's certainly going to have a deleterious effect on your fortunes. In Takata's case, that's meant a staggering 39-percent drop in their share price over the last three days. Yesterday alone, the company saw a 6.2-percent fall, Bloomberg reports. As the business publication reports, though, Takata isn't going down without a fight. The company is "considering some plans to survive," including a fundraising plan that will see it potentially offer up additional shares for sale. Still, at least one analyst doesn't see whatever company survives staying involved in the airbag inflator business. "I really don't see how they're going to be able to survive as an inflator manufacturer," Valient Market Research founder Scott Upham told Bloomberg. "When your major clients publicly come out and say that they're not going to use your products anymore, it makes this very difficult to sustain your business." News Source: Automotive News - sub. req.Image Credit: Carlos Osorio / AP Honda Mazda Mitsubishi Subaru Toyota Safety supplier

Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.