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Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

eBay Find of the Day: 1985 Honda City Turbo II is JDM forbidden fruit you can own

It's always fun to cruise different global eBay Motors sites and check out the cars that we never got here. Thankfully, America's 25-year import limit on cars means that some of the rarities from the 80s are finally legal on these shores. This 1985 Honda City Turbo II is a great example of a fun, little car that we never got new but can be made legal here now.
The City was basically the Japanese company's '80s equivalent of today's Fit, albeit significantly smaller. The little urban runabout was so popular in its basic form that Honda decided to take things up a notch and turbocharge it. That car sold enough to warrant an even higher performance version called the Turbo II, which added an intercooler and the flared fenders you see here. The latter helped it earn the nickname "bulldog" for its boxy, aggressive appearance.
Honda claimed at the time that its little 1.2-liter, turbocharged four-cylinder produced 109 horsepower and 118 pound-feet of torque with a five-speed manual. In a car that weight just 1,620 pounds, you can imagine it was a very entertaining little package.

Honda NM4 concept motorcycles channel Akira

Honda has rolled out a pair of new motorcycle concepts at the Osaka Motorcycle Show in its home market of Japan, and they're our first glimpse at the company's "neo-futuristic" NM4. Shown in both stealthy black and an eye-catching white, the NM4s are sharp creations that feature interesting riding positions.
Honda calls the concepts' seating "the cockpit position," claiming that it unifies bike with rider. We don't know about that, but we will admit that compared to most sportbike seats - which are more or less just bits of padding to squeeze between your legs - these bikes' saddles look more or less like conventional seats. Honda says that their backrests are adjustable, which should provide a comfortable riding experience. Still, with these bikes' sporting looks, we can't imagine their low seats are going to be great for dipping knees through the bends (although the should lower the center of gravity, so perhaps it's a wash).
Both show bikes, NM4-01 and NM4-02, are powered by 745-cc, two-cylinder engines, while dual-clutch transmissions are employed to dispatch unspecified amounts of power to their wide rear tires. The bikes are nearly identical save for different colors, but the NM4-02 features an integral set of hard panniers for increased utility. We've got a gallery of both, so hop up above and take a look. You can also scroll down for a brief press release from Honda.