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Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

MotorWeek checks out two sides of the '90s Japanese car scene

MotorWeek's Retro Reviews let you feel nostalgic about a huge range of classic cars, and the latest two releases offer a look at two very different sides of the Japanese car market in the 1990s. The video above shows off tuned examples of the Mazda RX-7 and Nissan 300ZX. Check out the clip below to remember the 1997 Honda CR-V, if you want to reminisce about something a little more utilitarian. The RX-7 and 300ZX were among the era's best Japanese sports cars, and these examples' suspension and engine overhauls gave them an extra boost. Peter Farrel Supercars tunes the Mazda, and the vibrant yellow paint and body kit make it look ready for an episode of Initial D. The updated powertrain stands up to the mean styling and gets the RX-7 to 60 miles per hour in 4.5 seconds. The Stillen 300ZX GTZ sports a giant wing, and new turbos take the output to 465 hp. It sprints to 60 in 4.9 seconds. The CR-V sits on the opposite end of the automotive spectrum as the tuned RX-7 and 300ZX, but it's even more important in a historical sense. The Honda (along with the Toyota RAV4 and others) was among the progenitors of today's mega-popular compact crossovers. These early examples set the foundation for offering buyers a utilitarian vehicle in a comfortable package with good fuel economy at an affordable price. The CR-V had some quirky charm, too, like the removable picnic table hidden in the cargo floor. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Car Club USA: CleanMPG Northwest Rally

Car Club USA heads to Los Angeles for the CleanMPG Northwest Rally, where a group of like-minded hypermiling enthusiasts led by Wayne Gerdes attempts to drive from Los Angeles, CA, to Bend, OR, on one tank of fuel. For this challenge, Wayne tapped some of the most accomplished hypermilers in the world, including Guinness World Record holder Bob Winger and Mike Sefton, "the most fuel efficient driver in all of Canada." It doesn't take long for the competition to get heated. "They're not aggressive enough, and it's not going to save them anything by being soft right now," says Gerdes as the group attempts to navigate the Interstate traffic. "Driving in Los Angeles is a hyper miler's nightmare," says Winger. The trip will challenge both car and driver, while putting the latest fuel-efficient tech to the test. Wayne is piloting the Volkswagen Golf Sportwagen TDI, Sefton drives the Audi A3 TDI, and Winger attempts the trek in a Honda Accord Hybrid. It's diesel versus hybrid tech on this fuel-efficient trip of a lifetime. Each Car Club USA episode features a different car club or event from across the US, where passionate owner communities gather to share automotive experiences and embark on incredible adventures. From Main Street cruises to off-road trails, catch all the latest car club activity on Autoblog. Green Audi Honda Volkswagen Alternative Fuels Fuel Efficiency Green Culture Green Driving Driving Diesel Vehicles Hybrid Car Club USA Videos Original Video cleanmpg