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Weekly Recap: Hyundai spins off Genesis as new luxury division

Hyundai is creating a standalone luxury division that will use the Genesis name in an ambitious move that could bring the Korean automaker more profits, sales, and prestige. The Genesis division launches in December in Korea, followed by a rollout in other markets, including the United States in 2016. The brand will have six models by 2020. They will all start with a "G" for Genesis, then have a number, like 70, 80, or 90 to represent their segment, Hyundai said. The vehicles will also get more upscale design to differentiate them from other Hyundais. Luc Donckerwolke, a veteran Volkswagen Group designer who joined Hyundai earlier this year, will oversee a new Prestige Design unit at the company. The current winged Genesis emblem will be restyled and worn by all of the brand's luxury vehicles. Hyundai says its new division will focus on technology, customer service, and will have "refined performance character." The current Genesis sedan offers a 5.0-liter V8 that makes 420 horsepower. Naturally, Hyundai is optimistic for its new Genesis brand, but it will face immediate challenges as it enters a crowded and competitive market with a long list of entrenched competitors. Brands with storied histories like Cadillac and Lincoln have struggled recently, and even top-selling brands Mercedes-Benz, BMW, and Lexus aren't immune to potential troubles. Rumors have persisted that Hyundai harbored luxury ambitions since it first launched the Genesis sedan in 2008. OTHER NEWS & NOTES SEMA shows aftermarket's strength Further evidence of the auto industry's momentum was on display at the SEMA show this week as carmakers and tuners again turned out in full force. The Ford Cobra Jet Mustang, a Chevy Silverado customized by Kid Rock, and a Kia Forte Koup Mud Bogger were among the prominent displays. The show attracts more than 140,000 people per year, including 2,400 exhibitors, who come to buy and sell products. SEMA is a barometer for customization trends in the aftermarket, a key reason automakers attend. "They represent things we are thinking about and want to get some exposure," Mopar boss Pietro Gorlier said. Honda previews next-gen Ridgeline In other SEMA news, Honda previewed the next generation of its Ridgeline pickup at the show with a race-prepped vehicle that will compete in the Score Baja 1000 this year. The hood, side profile, roof, and front fascia offer hints of what the new truck will look like in production trim. Art St.

Honda reveals next-gen Fit Hybrid

Psst! Remember late last month when we showed you those Japanese magazine scans purporting to show the next Honda Fit? The ones with the markedly more aggressive snout and Cuisinart-blade alloys? Yup, they were the real deal, but they weren't the standard model, they were images of the new Hybrid. We know this because Honda has just released a handful of images and some details on its forthcoming gas-electric hatchback, and the images line up perfectly.
The big story for the third-generation Fit Hybrid will be the fuel economy, naturally. Honda says it has achieved economy ratings of 36.4 kilometers per liter - 86 miles per gallon - on its home-market cycle, highest among all hybrid models in Japan and a 35-percent improvement over the current Fit Hybrid, a model not sold in the US.
Honda says it has achieved economy ratings of 86 mpg on its home-market cycle.

Rumors abound over Honda's mid-engined 'Small NSX'

The "baby NSX" lately in the news has been in Honda's idea cloud since before the 2008 global financial rift. The company called it the "Small NSX" and reports said it "will really be a scaled-back version" of Acura's exotic, including the mid-engine layout and a variation of the hybrid SH-AWD. It even had a price: $50,000 to $60,000. So more than seven years on, when a series of patent images materialize for what looks like an NSX-inspired Honda sports car, it doesn't prove anything, but it fits. Motoring reports that the Small NSX will sit at the top of a lineup of three mid-engined sports cars intended for the Honda brand - but note that Motoring is based in Australia, where our Acura NSX is sold as a Honda. This Small NSX would be a "radical replacement" for the Honda S2000 that ended production in 2009. Beneath it will be a global version of the S660 roadster that could come here as an S1000 with 125 horsepower. The Civic Type R and a much sportier, reimagined CR-Z will put some long forgotten handling chops at other price points in the model mix. Motoring's sources say the Small NSX design work is, "for all intents and purposes, completed." The consistent rumor regarding engine is the 306-hp 2.0-liter turbo VTEC used in the Civic Type R. One electric motor will be in back to help move the rear wheels, two electric motors will hang on the front axle. Overall power output is put at around 400 hp, with 330 hp of that coming from the ICE, working through a nine-speed dual-clutch transmission. An aluminum frame with aluminum and carbon fiber parts will discourage heft, the final product at aiming at a weight under 3,100 pounds. Its price should be competitive with its intended target, the Porsche Cayman. The 2018 Detroit Auto Show is where we might see it, before it goes into production later that year at Honda's Performance Manufacturing Center in Marysville, OH. Related Video: News Source: Motoring Green Acura Honda Coupe Hybrid Performance honda nsx