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Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

Ariel to revive motorcycle business with debut at Goodwood

If you're a parent, the name Ariel might conjure up one of the Disney princesses, but auto enthusiasts know it as a hardcore, boutique British sports car maker. Before being revived to make the skeletal Atom, the business was also a British motorcycle company best known for its four-cylinder bikes. Now, the modern iteration is looking to the past with plans to unveil its own cycle at this year's Goodwood Festival of Speed from June 26-29.
Given Ariel's cars, you might expect an absolutely minimalist motorcycle weighing practically nothing. However, according to its boss speaking to Visor Down, there's no point in trying to build another racer; that market is sewn up. Instead, it's developing a performance cruiser with a more tailored design approach. Buyers can select a variety of different components to adapt the cycle to their style. It shouldn't be lacking for too much speed though; power comes from the 1,237cc V4 engine from the Honda VFR1200F with around 170 horsepower on tap, and it also offers the VFR's six-speed, dual-clutch gearbox as an option.
Ariel admitted that bike on display at Goodwood would just be a test mule and didn't say when the production version would be ready. It seems this idea has been a long time coming, though - we reported in 2011 that the company was working on a bespoke motorcycle with multiple design options around a Honda engine. Pricing at the time was rumored to sit around 20,000 pounds.

2015 Honda HR-V looks fit for the urban jungle

Honda has been teasing us with the looks of its Fit-based compact crossover for months. Now the production version, dubbed the HR-V in the US, has finally been unveiled - in photographic form, at any rate - at the 2014 New York Auto Show. The CUV will slot into the brand's range this winter, and at the moment the company is keeping mum on many details about the new model.
The HR-V looks almost identical to the Urban SUV Concept unveiled at the Detroit Auto Show. The concept wore some nifty LED headlights and bigger wheels, but the rest of the styling has carried over to production. The handsome CUV sports diamond-shaped headlights, and a center bar splits the grille into two tiers. It has the same swoosh down the side running to the C-pillar, but it appears slightly less pronounced than in Detroit. The rear door handles are also hidden in the back pillar.
The compact crossover rides on the same platform as the new Fit. That allows it to take full advantage of the compact's highly versatile interior. The HR-V comes with Honda's Magic Seat that allows the back row to fold flat into the floor when needed.