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New Honda smart cruise control predicts other motorists' future idiocy

It's not quite "Open the pod bay doors, Hal," but we're getting there: Honda is offering a predictive cruise control system on the Exectuve Grade Honda CR-V in Europe starting this year. Advancing the capabilities of the present adaptive cruise control, the Intelligent Adaptive Cruise Control (i-ACC) will be able to foresee and automatically react to other vehicles cutting in ahead of you up to five seconds ahead of it happening. A research team developed the system after studying European driving patterns for years. The i-ACC keeps track of surrounding cars with a camera and radar, "evaluating relations between multiple vehicles" and running the data through an algorithm to figure out who's going to do what. If it detects another car about to move into your lane, the CR-V brakes softly and a dash light illuminates to let the driver know what's about to happen, then it brakes a little more firmly to keep the proper distance after the other car moves in. Honda says it works in the UK and on The Continent because it knows which side of the road you're driving on. That means it could work here, but our guess is that it will take a while for that happen, our driving patterns being a little more erratic - and that's putting it kindly - than those of our Euro brethren. There's a press release below with more information. Honda to Introduce World's First Predictive Safety Cruise Control System 08.01.2015 - Honda is to introduce the world's first predictive cruise control system known as Intelligent Adaptive Cruise Control (i-ACC), capable of foreseeing and automatically reacting to other vehicles 'cutting-in' to the equipped vehicle's lane. Based on extensive real-world research of typical European driving styles, Honda's Intelligent Adaptive Cruise Control (i-ACC) uses a camera and radar to sense the position of other vehicles on the road. It then applies an algorithm to predict the likelihood of vehicles in neighbouring lanes cutting-in by evaluating relations between multiple vehicles, enabling the equipped vehicle to react quickly, safely and comfortably. i-ACC will make its debut this year on the new European CR-V*, building upon the traditional Adaptive Cruise Control (ACC) system. Traditional ACC systems keep a preselected longitudinal velocity, which is only reduced for maintaining a safe distance to a car in front. However, if a vehicle cuts-in from a neighboring lane, the traditional ACC system reacts later thus requiring stronger braking.

This is the ad that never ends

Hondas pretty much last forever, and that's exactly the message the Japanese automaker wants to convey in this latest ad for the 2015 CR-V. It's called Endless Road, created by McGarryBowen in London, and it shows the new midsize crossover driving in a hypnotic, infinite loop. According to AdWeek, this endless road is supposed to convey Honda's never-ending quest to create the best, most advanced CR-V possible. You can see a shortened, embeddable version of the ad above, but what's really cool is the interactive portion that's only available on Honda's YouTube channel. It uses real-time weather data to show the CR-V infinitely driving through day or night, depending on what's happening in your specific part of the world. AdWeek has an interview with McGarryBowen's executive creative director, Angus Macadam, about the new spot, as well as a behind-the-scenes, making-of video, which we've embedded below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Honda Civic losing ground to Toyota Corolla, sales crown threatened

Oh, what a difference a year has made. When the numbers were tallied for 2013, the Honda Civic was riding high by claiming its segment's sales crown in the US despite being challenged by the latest generation of the Toyota Corolla for part of the year. However, with just a month to go in the battle for C-segment supremacy in 2014, it looks like Toyota gets to hoist the trophy this time. Looking at November sales numbers, Honda moved 300,644 Civics through the first 11 months of the year, down 2.1 percent in volume. Furthermore, for the month alone, the company sold 23,060 Civics, a 12.3 percent drop. Meanwhile, on Toyota's side, business has been booming comparatively. Through the first 11 months it sold 309,373 Corollas, a 10.6 percent jump, and for November alone it moved 25,609 examples, a 14.2 percent improvement. With fewer than 10,000 cars between them, it would take quite a December slump for the Corolla to lose this fight. According to The Truth About Cars, the Civic actually started out the 2014 somewhat positively with 5 percent growth over the previous year, though still behind the Corolla's figures. However, the Honda has seen a slide since then with five consecutive months of sales drops. Meanwhile, the Toyota has generally kept showing growth. Being the newer model of the two, the Corolla comes to this fight with an advantage. Honda hasn't let the Civic languish; it gave the model a CVT in 2014 to boost fuel economy. That's nothing like the Toyota's thorough recent rethink, though. According to TTAC, Honda does have reason to crow about the Civic, just not necessarily in the US. The model is on track to be the bestselling vehicle in Canada for the 17th consecutive year and have its best sales since 2008 there.