2010 Honda Civic Lx on 2040-cars

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A look inside Honda’s “Safety For Everyone” research and development operation

RAYMOND, Ohio—As part of its long-running “Safety for Everyone” campaign, Honda has established the audacious goal of what it calls a “zero-collision society.” But rather than making big claims about developing a fully-autonomous vehicle, which Honda hasnÂ’t done, the company is trying to chip away at the more than 37,000 vehicle-related fatalities that occurred in the U.S. in 2017 with a multi-pronged approach. Here in central Ohio, engineers are working with state-of-the-art facilities and equipment to boost active safety systems like its HondaSensing suite of safety technology with old fashioned passive systems like structural steel frames or new airbag designs that protect passengers in a crash. Honda provided members of the press with a rare tour inside its Honda R&D Americas headquarters this week. Honda officials say that increasingly, safety — and specifically, third-party ratings from the likes of the National Highway Safety Traffic Administration and the Insurance Institute for Highway Safety — figure into the top three factors consumers weigh when purchasing a vehicle. Honda and Acura have 10, 2019 models that have earned IIHSÂ’s Top Safety Pick or Top Safety Pick+ ratings, and all 15, 2019 model-year Honda and Acura vehicles that have undergone NHTSA crash testing have earned a 5-star overall rating. And Honda prides itself on its growing list of safety firsts, including the first upward-deploying front passenger airbag, in 1990 in the Acura Legend; first omni-directional crash-test facility, in 2000; and the first autonomous braking system, in the 2006 Acura RL. It hopes its new three-chamber airbag goes industry-wide and joins that list. “ItÂ’s part of our companyÂ’s culture,” said Art St. Cyr, business head unit and vice president of auto operations for American Honda Motor Co. “We have a philosophy at Honda that we want to be a company that society wants to exist. That means we have to protect our customers. ThatÂ’s part of the whole mantra of doing this.” Opened in 1984, the 1.6 million square-foot Honda R&D Americas facility, located in the countryside about 45 miles northwest of Columbus, employs around 1,600 people and is HondaÂ’s largest research-and-development facility outside of Japan. Its Advanced Safety Research facility opened in 2003.

Honda S660 proving popular with middle-age Japanese buyers

The S660 roadster has been a success so far for Honda. (At least, that is, insofar as a niche-market sports car limited to the Japanese Domestic Market can be considered a big seller.) It just hasn't resonated with the customers that the company expected. Honda revealed the S660 in concept form at the Tokyo Motor Show nearly two years ago, and subsequently put it into production. The convertible Kei car pays homage to models like the S500, S2000, and Beat. It packs a tiny 660cc three-cylinder engine mounted amidships and driving the rear wheels. Despite its connection to past models, the S660 features an entirely modern design that, along with its low price, was expected to appeal to younger buyers. But while Honda has already sold out all 8,600 examples it's slated to build this year, a surprising 80 percent of them have been snapped up by customers over the age of 40 who are mostly buying them as second cars. The development is not entirely isolated. As Bloomberg points out, the number of licensed drivers in Japan "under the age of 40 has fallen 46 percent over the last 13 years." Those are rather startling numbers that dwindle the market down for youth-oriented vehicles like the S660. Honda is expected to begin taking orders for next year's allocation of S660s in October. At that point, the company anticipates the average age of its customer base will drop. But with fewer young drivers on the road in Japan, it shouldn't expect it to drop by much.

Sampling toys and tools in the Honda Dream Garage

I have two Hondas in my modest garage. One is a 1972 CB450 that I cherish but rarely ride, the other a 2014 HRR216 mower that my neighbors probably wish I'd use more often. Not quite dream garage material, but I like my trusty Hondas all the same. So I was pretty geeked to visit what Honda calls its Dream Garage. Spoiler alert: There was no actual garage. The various Honda products were spread out over a few acres of private land. And before you ask, no, the HondaJet wasn't in attendance. No confining garage meant I got to try a bunch of this stuff out. Honda makes such a wide variety of products, and so many of them, that it is the number one maker of engines in the world, having built 28 million in 2014. Highlights included a smattering of motorcycles, some rugged side-by-sides, the Uni-Cub assistive mobility device/powered stool, a few boats, Honda's latest cars, and snowblowers. Yep, in Southern California in July. They used damp sawdust for demonstrations, which meant I got to run a giant snowblower in a t-shirt. Watch the video above to see me ride, drive, walk behind, and be assisted by some of Honda's latest gear that isn't a car. Some of my favorites: The Grom. I've wanted to ride one since it came out a couple years back. This miniature motorcycle is hilarious and surprisingly rideable given its 125-cc single, which puts out about eight horsepower. It'll do 45 mph pretty easily, which feels fast on this baby bike. The only thing that takes getting used to is the time required to glance down at the instruments – they're way down there. Otherwise, it's a normal motorcycle with tiny wheels and a tinier engine. Riding the Uni-Cub was another dream experience of mine. It's much more intuitive than a Segway and makes you look slightly less goofy. I felt like I was in an OK Go video. It was neat. One item that didn't make the video is the NM4 you see here: crazy anime-inspired styling, a dual-clutch transmission, and then more crazy styling. The DCT means your left hand and foot get a rest. I still grabbed for the clutch every time I started the bike, though. Old habits and their hard deaths. Honda is also putting a dual-clutch transmission into one of its newest side-by-side offerings, but it was only on display and not available to pilot. I drove one with a traditional auto and another with an automated manual – and paddle shifters!