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Beleaguered Takata unlikely to seek automaker assistance

Takata is continuing to deal with the massive airbag recall for millions of vehicles, but even if it doubles production, it could take years the company to build enough replacement parts to properly repair all of the affected models. If the supplier takes a hard enough financial hit whether through fines, lawsuits or just the cost of making the components, then the business might not be able to keep up production. Such a situation could put automakers in the very difficult predicament of deciding whether to provide Takata with financial assistance. Honda for one has little interest in lending further support to the beleaguered supplier, according to The Wall Street Journal. The Japanese automaker recently dropped its annual sales targets to put a larger emphasis on vehicle quality, partially in response to the inflator recall. It also struck a deal with another company for replacement parts and was rumored to abandon Takata for some future business. Honda CEO Takanobu Ito did leave the door barely cracked for possible aid. "Takata itself needs to figure out how to fulfill its duties, but if it makes any request to automakers, then we would think about that," he said, according to The Wall Street Journal. There isn't much likelihood of Takata needing a bailout, though. According to The Wall Street Journal, analysts aren't concerned about the company's short-term fortunes, and the supplier had about $728 million in cash as of last September. News Source: The Wall Street Journal - sub. req.Image Credit: Toru Yamanaka / AFP / Getty Images Earnings/Financials Recalls Honda Safety Takata airbag recall

Honda spinning off Acura as stand-alone division in bid to wake up brand

Every major automaker has a different way of relating between its various divisions and brands. At Volkswagen, for example, the individual brands seem to operate with a large degree of autonomy. Under the Renault-Nissan Alliance, the two units share a common chief executive, but little else. The relationship between Honda and its luxury division Acura has always been rather close, but that's all about to change.
American Honda Motor Company has always handled sales and marketing in the North American market for both the Honda and Acura divisions, but new reorganization plans call for the two units to be separated under their own direction. Leading the Acura division will be Michael Accavitti, who moves into the position from his role as Senior Vice President for Auto Operations at American Honda. The Honda division will meanwhile be taken over by the current head of Acura sales, Jeff Conrad.
Both will report to John Mendel, the current executive vice president of the Automobile Sales Division that is being rebranded as the American Honda Auto Division. Unlike rivals Lexus and Infiniti - two brands that Acura beat to the market - Honda barely markets its luxury brand outside of North America. Its overseas presence is felt only in China, though we've yet to receive word on how the reorganization might effect that market - or for that matter, any potential of expanding into others.

Honda Civic Type-R caught out in the cold

The Honda Civic Type R already has an award winning ad campaign, and the concept keeps showing up at auto shows around the world. What the model doesn't possess yet are firm production specs, and as these latest spy shots show, Honda is still doing cold weather testing in Sweden on its future hot hatch. The striking thing about this test car is just how similar it is to an earlier version wearing no camouflage at all. Both sport a toned down body kit compared to the concepts. The obfuscation makes the exact lines on this latest prototype hard to spot, but the two models appear practically identical. Although, at the rear, the taillights might now be slightly reshaped, compared to earlier. As of the 2014 Paris Motor Show, the Civic Type R was scheduled for a 2015 release in Europe. In concept form, it sported a 2.0-liter turbocharged four-cylinder making 276 horsepower and routed power to the front wheels through a six-speed manual gearbox. Adaptive dampers and a system called "steer axis" to reduce torque steer were promised to get the grunt to the ground effectively. The company even had a goal of making the new hatch the world's fastest front-wheel drive vehicle around the Nurburgring Nordschleife, too. Rumor has it, this potent mill might even cross the Atlantic for a Honda product in the US. Until then, check out the gallery to see the latest shots of what the Type R has in store for Europe at some point in 2015.