2010 Honda Civic Ex Coupe, Low Miles 2 Dr, 1.8l L4 16v, Alabaster Silver on 2040-cars

Auto blog

Honda wins Commercial of the Decade, but not for the ad you think [w/VIDEO]

Honda's Commercial of the Decade: "Grrr" - Click above to watch video
The mad men at Adweek recently voted for the Commercial of the Decade (Super Bowl commercials not included) and Honda took top honors over memorable ads from the last ten years by companies like Nike, Budweiser and Sony. That's not a big surprise considering Honda often puts a huge amount of effort into its on-air spots. However, the Japanese automaker didn't win for the commercial you might have expected: "Cog." Though Honda's famous commercial that breaks down a European Accord Tourer into a Rube Goldberg-esque machine was also a finalist, it was beaten by another Honda commercial called "Grrr" that's narrated by Garrison Keillor of all people. You've probably never seen it, but you can after the jump.
Volkswagen also made the list of finalists, but the particular ad chosen out of all the comical VW ads we've seen was unexpected as well. Most surprising carmaker with a commercial in the finals: Saturn. Who knew...

2014 Honda Odyssey set to clean up in NY with world's first in-car vacuum

Much of the minivan segment's volume has been sucked up by the industry's ever-increasing appetite for crossovers, but a few major players are hanging in there, eager to serve as beasts of burden for America's families. Chief among those players is Honda, which is showing its revamped 2014 Odyssey at this week's New York Auto Show with a potential game-changing feature - an in-car vacuum.
Co-developed with Shop-Vac, the HondaVAC system will come standard on the range-topping Touring Elite model. The system includes a replaceable filter and canister bag, along with a range of attachments located in the cargo hold. Honda says this first-ever feature includes a hose that is long enough to clean the entire interior. Better still, the vacuum will run for up to eight minutes after the vehicle is turned off, so you can get every last Cheerio out of the seat cushions, and it never needs plugging in or recharging, as it runs off of the vehicle's electrical system.
In other news, the 2014 Odyssey gets a new aluminum hood and fenders to pair with its revamped grille and lower fascia. Headlamps get a more sinister look thanks to darker surrounds, and there are new LED taillamps out back, as well as revamped side mirrors on the doors. Underneath the skin, Honda says the 2014 Odyssey has received structural changes to help it ace the Insurance Institute For Highway Safety's new small-overlap frontal crash test, and it's also added active safety features like lane departure warning and forward collision warning to the optional features list.

Acura NSX GT3 racecar bares all in raw carbon

Acura slowly and dramatically revealed the NSX over a period of years. There were previews, concepts, and lots of teases before Acura finally showed us the whole thing. It's a different story for the racecar. And today, the wraps come off the FIA GT3-spec NSX to show all of its bare-carbon glory. The NSX GT3 strips away more than just the paint from the standard road car. The racecar comes sans hybrid system, meaning all the power from the twin-turbocharged 3.5-liter V6 is sent solely to the rear wheels. Modifications to the body include a large rear wing, underbody diffuser, and bigger hood vents for engine cooling. While the hybrid system may be gone, the NSX GT3 uses the same block, heads, valvetrain, crankshaft, pistons, and dry sump lubrication system as the road car. Power is sent through a six-speed sequential gearbox instead of the road car's nine-speed. The NSX GT3 will be built alongside the street version in Ohio. Honda engineers in Japan and North America shared in the development. Final GT3 homologation will be completed by the company's Honda Performance Division in Santa Clarita, CA. Related video: