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New Honda ad has Senna, Type R, Asimo, and astronauts

Now that Honda is back into the guts-and-performance game, automotively speaking, the Japanese company has hit the throttle on hardcore imagery. Its latest is in an ad for the company itself highlighting a small selection of its ample range of products, from motorcycles to an airplane and the coming Acura NSX, branded Honda in other markets. Called "Ignition," Wieden+Kennedy created the 90-second spot for Honda Motor Europe, with the tagline "Dare to do what others only dream of." The theme is a space launch, to give that "feeling of daring and human endeavor," perfectly supported by the print artwork with Asimo the robot up front and fabulously complicated hybrid V6 power units spewing flames from the Formula 1 cars in back. Then there's the family in the HR-V in the middle, defying gravity and sipping from juice boxes, because space is for everyone. Ayrton Senna makes a cameo again, and a Stanley Kubrick aesthetic hangs all over the production. You can check out the ad in the video above.

Bisimoto 2014 Honda Odyssey packs 1,029 hp plus the kids

You know, the last time I drove a Honda Odyssey, I thought, "Man, this thing could really use another 781 horsepower." Thank goodness for the folks at Bisimoto, then, who have brought this "Power-Van" to the 2013 SEMA Show in Las Vegas. It's your standard seven-passenger Honda Odyssey with massive powertrain tuning to deliver a full 1,029 horsepower. Honda has not listed the torque output, but we imagine it's roughly eleventy billion foot-pounds.
That crazy power bump has been achieved through the use of - *deep breath* - an Infinity ECU, Arias pistons, ARP headstuds and bolts, Bisimoto's own 360-degree oil cap, a cat-back exhaust system, stainless mufflers, an improved fuel pump, new spark plugs, custom headwork, R&R custom steel rods, Turbonetics BTZ7265 twin turbochargers, a wastegate, blowoff valve, VP racing fuels and a whole lot more. Honda says the only chassis/suspension modifications come in the way of Fifteen52 wheels, 225/30-series Toyo T1 Sport tires and Young Guns performance exhaust coatings. So as far as we can tell, this thing still uses a front-wheel-drive setup. I bet it'll do somersaults.
Of course, this is SEMA, where we assume there's a four-modification minimum for any car that enters the Las Vegas Convention Center, so the Odyssey has been given added visual flair, as well. Outside, that means there's a Denmatic design theme, a whole mess of Honda accessories (check out that roof tub) and some new paint. Inside, upgraded upholstery has been fitted, as have Recaro seats.

2014 Honda Civic Si gets more power, priced from $22,790*

Honda officially debuted the refreshed 2014 Civic SI Coupe at the SEMA Show last November, but it has taken until now for the Japanese automaker to share full pricing and specs for its high performance coupe and sedan.
The Si Coupe will go on sale at dealers on March 12 starting at $22,790, and the Si Sedan will follow on March 26 for $22,990 - both prices include a $790 destination charge. Buyers can opt to add summer tires for and additional $200 and navigation for $1,500. While the updates are relatively small, they are welcome.
Both body styles are fitted with a slightly tweaked 2.4-liter i-VTEC four-cylinder engine with 205 horsepower and 174 pound-feet, an increase of 4 hp and 4 lb-ft of torque, and they only come with a six-speed manual. Fuel economy is unchanged from last year at 22 miles per gallon city, 31 mpg highway and 25 mpg combined. Honda didn't reveal performance specs, so we can't be sure if the small boost helps acceleration at all.