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Honda making hydrogen from solar power in UK

Honda is going to launch a hydrogen-powered production vehicle (its second, really) next year, but the all-important H2 infrastructure question hasn't been fully answered yet. One possible solution is being tested over in the United Kingdom, where Honda is turning solar energy and water into hydrogen at its Swindon plant. SHD Logistics says the plant is the UK's "first commercial-scale hydrogen production and refuelling facility powered by solar energy." Despite the presence of an FCX Clarity in some pictures from the ribbon cutting, it's unclear if the station will be able to fuel any passenger cars. SHD Logistics talks about sending the hydrogen from where it is generated on the Honda plant grounds into the plant using 300-meter underground pipes so that hydrogen forklifts can refuel as needed. Two hydrogen fuel cell trucks used by Briggs Equipment UK, Honda's partner in the station, will also refuel at the plant. Honda said earlier this year that it, along with partner GM, would work to reduce the costs of a hydrogen refueling infrastructure. Solar-powered hydrolysis – which is what the Swindon facility uses – doesn't sound cheap to us, but at least it reduces the overall environmental costs, compared to using electricity generated from fossil fuels.

Honda Urban SUV Concept leaks out ahead of Detroit debut

Next up on the 2013 Detroit Auto Show embargo-break-a-palooza: the Honda Urban SUV Concept. Thanks to Indian Autos Blog, we now have the first press shots of the small crossover concept - a vehicle that will someday make it to production, riding on the Honda Fit platform.
It may have some big features - namely, the large headlamps, big wheels, and bold body lines - but the Urban SUV Concept will compete with smaller vehicles like the Nissan Juke or Fiat 500L. Indian Autos Blog reports that both 1.6- an 1.8-liter four-cylinder engines are being speculated for use in the production model, as well as a diesel powerplant for foreign markets.
That's all we know for now, but stay tuned to see the full smattering of official images and details as part of this week's Detroit coverage.

Honda and Michael Bolton wish you happy holidays, social-style

There's nothing like landing a big celebrity for a high-profile advertising campaign to say to the world "Our brand has still got it!" Dodge, for instance, has been getting huge publicity by landing Will Ferrell as Ron Burgundy, to pitch its entire lineup on TV and on YouTube. Honda meanwhile, has reeled in the biggest fish in the 1990s Soft Pop category, the ineffable Michael Bolton. (We're assuming that Kenny G was booked.) We don't see how this can backfire, Honda.
In an effort to promote its annual holiday-season sales event, Honda has tapped the multitalented Bolton - he sings, acts and stares longingly at you from across the room - to dangle himself as a prize for ardent social media users. That's right, for the next few days (November 18 to 22), people that use the hashtag #XOXOBolton on Twitter, Facebook, Instagram or Vine, will be entered to win one-of-a-kind "musical greeting cards" from the now very blond crooner.
Not enough Bolton for you? Don't worry, Honda's got Michael booked for six TV commercials to air throughout the holiday season, too. Scroll down to get lost in Bolton's luxuriant eyes watch the promotional video from Honda.