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Honda ditching Takata for next Accord's airbags

Today brings unsurprising news that Honda will move away from Takata and source airbags for the next-generation Accord, among other models, from one of the embattled company's competitors. Both companies have been in headlines of late after the former recalled millions of vehicles that were fitted with the latter's airbag inflators, which had the unpleasant tendency to spew shrapnel at consumers. The move, as Reuters explains it, is particularly devastating for Takata. Honda is the company's largest customer, and the Accord represents its biggest product, accounting for over a quarter of the company's sales last year. It gets worse, though, as a confidential source with knowledge of the situation is reporting to Reuters that both the 2016 CR-V and Odyssey will source their airbags from Toyoda Gosei. If true, that'd mean that Takata will be losing out on more than half the cars Honda sells in the US market. At this point, Takata, Honda and Toyoda Gosei have all passed on opportunities to comment to Reuters.

Acura organizes new business division to confront falling sedan sales

Honda and Acura North America have announced a major restructuring of operations in hopes of turning around Acura's flagging business. For 2013, sales for Acura's sedans dropped 10.4 percent, while its CUV sales grew by 21 percent. The newly formed Acura Business Planning Office will attempt to right the ship.
As part of the restructuring, Acura is promoting Erik Berkman from President of Honda R&D Americas to lead a new division called the Acura Business Planning Office. Berkman has been with Honda since 1982 and led development of the 2006 Accord. He was also the first US engineer to head North American research and development and has been head of Honda Performance Development since 2008. "Erik's appointment to the new Acura Business Planning Office is a clear indication of the high priority we place on Acura," said Honda spokesperson Jeffrey Smith to Automotive News.
American Honda Motor President and CEO Tetsuo Iwamura is also going to be working to improve the business. He has been elected chairman of American Honda's board, and has simultaneously taken the new position of Corporate Brand Officer to improve the management of the company's brands.

Is Fernando Alonso preparing to sit out 2016?

Things have not been going well for Fernando Alonso since moving to McLaren. In fact they've been going so poorly that the Spanish driver may end up sitting out next season if things don't improve. At least those are the rumors presently occupying the Formula One paddock. The notion was first raised by McLaren chief Ron Dennis. When asked by reporters about Alonso's near-term future with the team, Dennis said, "I have an open mind to anything, and some of the ideas have involved those sorts of considerations, yes, sabbatical years etcetera." Though far from confirmed, the basic idea would be to see how next year's car performs in pre-season testing, and if it's not up to spec, Alonso could end up sitting out a season while McLaren and Honda get their partnership up to speed, so to speak. Alonso appeared to be puzzled by the prospect his boss raised, but couldn't rule it out, either. It would be a rather unprecedented move, but could end up avoiding some frustrations as the Anglo-Japanese teething process works itself out with time. Alonso has been a constant on the grid since 2003, missing only two grands prix in thirteen seasons: the 2005 United States Grand Prix at Indianapolis when all the Michelin-equipped teams sat out the race in protest, and the Australian Grand Prix at the beginning of this year, when Alonso was still recovering from a crash in pre-season testing. Out of 254 grands prix contested to date, Fernando has landed on the podium 97 times, including 32 wins and two world championships. This season, however, he's only finished in the points once, with his fifth-place finish in Hungary. Of the eighteen races he contested this year, his car failed to get him to the finish line altogether at seven. His seventeenth place in the final standings for the season are the worst he's done since his debut in 2001 with Minardi (the team now known as Toro Rosso). News Source: Autosport (1), (2), (3)Image Credit: Clive Mason/Getty Hirings/Firings/Layoffs Motorsports Honda McLaren F1 mclaren-honda