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Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.

Honda's U.S. Plants Build Ten Million Accords, 20 Million Total Vehicles

The ten millionth American-built Honda Accord rolled off the assembly line Friday at the Japanese automaker's plant in Marysville, Ohio, according to Autoblog. Honda is celebrating not only the Accord, which is the seventh best selling nameplate of all time, but also an accumulative 20 million Hondas built in the U.S. since the company first started manufacturing at Marysville in November 1982. Honda was the first Japanese automaker to gamble on American manufacturing. Now, 94 percent of all Hondas sold in the U.S are American-built. They are made in facilities in Ohio, Alabama and Indiana. Honda's U.S. plants manufactured 1.3 million vehicles last year - a company record. Honda currently builds the best-selling Civic and Accord, as well as the Crosstour, CR-V, Pilot, Odyssey and Ridgeline in the U.S. Acura, Honda's luxury brand, also builds cars at the American plants, including the ILX, TL, RDX and MDX. Related Gallery History's 10 best-selling cars of all time View 11 Photos By the Numbers Honda

Honda Civic Type R Concept to hatch in Geneva

As if the Geneva Motor Show isn't exciting enough, now we have word that a new version of a certain iconic Japanese hot hatch will make an appearance there in a few weeks time. Honda has announced that its Civic Type R Concept will be revealed during the show's media days, which take place March 4 and 5.
Since this is Honda we're talking about, we should point out that the "Concept" part of the Civic Type R's name is usually a bit of a misnomer. For the past few years, the Japanese automaker has made a habit of attaching "Concept" to the end of several near-production models in the name of drumming up auto show excitement (see Exhibits A, B, C, D and E). So really, this is almost certainly the next Civic Type R, a car we've kind of already driven.
The latter car was a "development" model, but we aren't expecting a lot to change between it and the production model. As previously reported, a 2.0-liter, turbocharged engine should deliver north of 280 horsepower to the front wheels via a six-speed gearbox. Have a look up top at the sole image of the hot Civic released by Honda, and then scroll down for the official press release.