2005 Honda Civic Lx Sedan Automatic Cruise Ctrl 117k Mi Texas Direct Auto on 2040-cars

Auto blog

Honda trademarks ZSX, could be for baby NSX

While there have been many rumors dating back to 2008 about a mid-engined sports car from Honda, last year's report was provided the most detail about what seemed to be a scaled-down version of the NSX hybrid supercar. Honda may have added some fuel to the rumor-fire by recently filing a trademark application for "ZSX," reports Australia's Performance Drive. The trademark application was sent to the European Union Intellectual Property Office late last month and is obviously close to the NSX nomenclature. The Australian outlet also reports that an unnamed source within Honda claims the ZSX, whatever it may be, could be revealed as early as next year. The anonymous employee also claims that the ZSX will be offered as a coupe and a hard-top convertible variant, with both being powered by the automaker's 2.0-liter turbocharged four-cylinder engine from the Honda Civic Type R. Just like the NSX, the ZSX is rumored to get electric motors on the front and rear axles. Previous reports match the unnamed source's claims, as the ZSX was expected to be a replacement for the Honda S2000 that ended production in 2009. It now sounds like it'll be more of a mini-NSX, with rumors pointing towards one electric motor powering the rear wheels, while two motors would be on the front axle. Patents from last year, which are pictured above, match the rumors of a mid-engined sports car. The ZSX trademark is for Europe only as of right now, while the automaker's previous patents and trademarks included the US, as well. Only time will tell if "ZSX" really stands for a sports car, or if Honda actually goes through with its plans. Remember, Nissan ditched similar plans for a small rear-wheel-drive sports car recently. Related Video: Featured Gallery Honda ZSX Patent News Source: EUIPO, Performance DriveImage Credit: autovisie Green Acura Honda Coupe Hybrid Performance trademark rumor honda nsx

Ford F-150 bumps Camry from top of Cars.com American Made Index

With July 4th just around the corner, what better time could there be for Cars.com to announce that the Ford F-150 is the Most American car of 2013? This may be especially true since it was the Toyota Camry, a car produced by a company based in Japan, that had held the top spot from 2009 to 2012.
Cars.com compiles its Most American list by considering the amount of parts each vehicle uses that come from America, where it's final assembly takes place and how many units per year are sold. "While the assembly point and domestic parts content of the F-150 didn't change from 2012-2013, vehicle sales are responsible for bumping the F-150 to the top spot," according to Patrick Olsen, Editor-in-Chief of Cars.com.
As far as automakers go (as opposed to individual models), Toyota retains the top spot it held in 2012, with General Motors, Chrysler, Ford and Honda (in that order) rounding out the list. The motivation behind this list each year, according to Olsen, is "to help car shoppers understand that 'American-Made' extends beyond just the Detroit three" and because "a study we conducted in 2012 indicated that 25 percent of shoppers surveyed preferred to buy American."

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.