2003 Honda Civic Lx Automatic 4-door Sedan No Reserve Non Smoker Cd A/c on 2040-cars

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Honda protective of Type R name; NSX Type R not in the works

During a roundtable during a recent event hosted by Honda, we joined in on a roundtable interview with Honda Technical Consultant Ko Yamamoto and Honda Civic Type R Project Leader Hideki Kakinuma. Questions were asked about the Type R brand broadly, as well as the potential for some new projects. The answers were both good news and disappointing news for Honda fans. The good news is that Honda takes the Type R name and brand very seriously. Yamamoto and Kakinuma explained that the name and its associated red "H" badge are only for vehicles with a racing connection, such as the Honda Civic Type R that has a couple of racing variants. As such, you won't be seeing a CR-V, Odyssey or Insight with the Type R name. Furthermore, the Type R name is only for Honda-badged vehicles, despite the existence of the Acura Integra Type R a couple decades ago. We also asked about the potential of an NSX Type R, which certainly meets the performance and racing credentials mentioned, but is much more of an Acura product and is badged as such in the U.S. Kakinuma and Yamamoto couldn't go into deep detail, but they said that there aren't plans for one at the moment, and the chances of one for the U.S. are unlikely. They noted that the previous NSX Type R was a Japanese-market exclusive, and if such a car did come to fruition, that might be the case yet again. Kakinuma did say that if he was the one in charge of NSX, he would have already had it in the works. So it's not impossible that there could be an NSX Type R in the future, but don't look for one anytime soon. Related Video:

Takata doubling production of replacement airbag inflators

Takata is scrambling to fill the massive backlog of orders for replacement airbag inflators, announcing that a recently completed pair of production lines are only the beginning of a production ramp up. The company has kicked up the pace on the two new production lines at its Monclova, Mexico factory, increasing the plant's production from 300,000 to 450,000 units per month. As AN reports, though, even at that pace, it'd take Takata years to produce enough replacements for the 25 million recalled vehicles. A spokesperson confirmed to AN that, globally, Takata will be producing 900,000 replacement airbag inflators by September. Even at that pace, it'd still take around two years to provide a new inflator for every affected vehicle. That's why other companies, perhaps smelling blood in the water, are providing their own replacements for the faulty inflators. We've already reported on Honda's plans to team with the world's largest airbag producer, Autoliv. Now, though, AN has confirmed that the Swedish supplier is in negotiations to provide millions of additional replacement inflators to other automakers affected by the Takata recall. News Source: Automotive News - sub. req.Image Credit: Carlos Osorio / AP Aftermarket Recalls Honda Safety Takata airbag recall autoliv

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.