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Honda renews trademark for Acura CDX compact crossover

Honda recently renewed its U.S. trademark for the name "CDX," which the Japanese carmaker first applied for in 2015. Back then, observers expected the name to apply to an Acura version of the Honda HR-V, and they were right — but no one expected the CDX would go on sale only in China, in 2016. For the past two years, the U.S. auto media has speculated on whether the CDX will ever make it here. "(We) have our R&D guys looking into the possibility," group VP of Acura U.S. Jon Ikeda told Wards Auto last April about the CDX. However, he went on to note that it's not as simple as just shipping it over due to regulation differences between China and the United States. The trademark application doesn't mean a green light, but it shows Honda's at least leaving the door open to the prospect. The Chinese-market CDX is a Honda HR-V after a wardrobe change. The only engine option is the 1.5-liter turbocharged four-cylinder from the Civic, CR-V, and Accord, with 179 horsepower and 177 pound-feet (our HR-V uses a 1.8-liter four-cylinder with 141 hp and 127 lb-ft). The only transmission offered is an eight-speed dual-clutch gearbox. Drivetrains can be had in front- or all-wheel drive. We wonder how much longer Honda can sit on the sidelines. The CDX doubled Acura's sales in China in one year. Acura sells more crossovers than sedans in the United States, and in the past two years that the CDX has been on sale in China, the compact crossover segment here has got more crowded and more popular. The Cadillac XT4 is imminent, and we could see the new Lexus UX compact crossover at the Geneva Motor Show. Really, an American-market Acura CDX can't come soon enough. Related Video: News Source: Bozi Tatarevic via Autoevolution Auto News Government/Legal Rumormill Acura Honda Crossover Luxury honda hr-v

KBB 2013 Brand Image Awards has some obvious and oddball winners

The sixth edition of the Kelley Blue Book Brand Image Awards have crowned a wide range of winners - in a couple of cases the recipient of the laurels might say more about KBB users than they do about the actual winner. Compiled from the responses of more than 12,000 shoppers on KBB.com over the past year, there are 13 categories broken into non-luxury, luxury and truck segments "representing the combined wisdom of the American car-buying public."
The award categories have been revamped this year, with some dropping off, some new ones appearing and at least one other given a new term. What isn't surprising is that Honda won Most Trusted Brand for the second year running, Best Value Brand for the third year in a row and took Best Overall Brand, which wasn't on last year's list of awards.
On our own shores, in the non-luxury categories Chrysler got Most Refined Brand and Buick took Best Value Luxury Brand. Neither one of those marques won anything in last year's Brand Image Awards, while Cadillac, which won Best Interior Design Brand and Best Comfort Brand last year - those awards disappeared this year - went home without a single accolade.

2015 Honda Fit shapes up for America [w/video]

The Fit may be Honda's smallest (and, starting at $15k, most cost-effective) model, but it has never sold in quantities that even approach those of the brand's larger offerings - at least not in the United States. Where American Honda typically sells hundreds of thousands of Civic and Accord models - even CR-V crossovers and Odyssey minivans - annual sales for the Fit typically amount to tens of thousands. But the Japanese automaker hopes to expand its sales in the segment with the introduction of the new 2015 Honda Fit.
Having launched the all-new model several months ago in the Japanese Domestic Market, Honda is presenting the new Fit to the North American market here at the Detroit Auto Show. By and large, it's the same model that will be sold around the world, having been redesigned with more aggressive styling, a larger footprint on the road and more interior space. Only now it will be built for North American consumption at Honda's new plant in Celaya, Mexico, where the automaker plans to also build its new Vezel crossover (or whatever it'll be called here).
The North American Fit ditches the hybrid setup offered in the JDM model in favor of a new Earthdreams 1.5-liter four-cylinder engine with direction injection and i-VTEC valve timing to help it deliver 130 horsepower and 114 pound-feet of torque. That's 13 more horses and 8 more torques than the previous model, and the engine can be paired to either a six-speed manual or Honda's new continuously variable transmission. With the latter, Honda projects the Fit will get 33 miles per gallon in the city, 41 on the highway and 36 on the combined cycle. Lighter and more refined than the outgoing model's powertrain, the new engine sits in a lighter and more rigid frame as well, which Honda expects will earn it top ratings from the National Highway Traffic Safety Administration and Insurance Institute for Highway Safety.