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KBB 2013 Brand Image Awards has some obvious and oddball winners

The sixth edition of the Kelley Blue Book Brand Image Awards have crowned a wide range of winners - in a couple of cases the recipient of the laurels might say more about KBB users than they do about the actual winner. Compiled from the responses of more than 12,000 shoppers on KBB.com over the past year, there are 13 categories broken into non-luxury, luxury and truck segments "representing the combined wisdom of the American car-buying public."
The award categories have been revamped this year, with some dropping off, some new ones appearing and at least one other given a new term. What isn't surprising is that Honda won Most Trusted Brand for the second year running, Best Value Brand for the third year in a row and took Best Overall Brand, which wasn't on last year's list of awards.
On our own shores, in the non-luxury categories Chrysler got Most Refined Brand and Buick took Best Value Luxury Brand. Neither one of those marques won anything in last year's Brand Image Awards, while Cadillac, which won Best Interior Design Brand and Best Comfort Brand last year - those awards disappeared this year - went home without a single accolade.

Honda Odyssey hybrid under consideration in Japan, but not US

"Over time you can expect to see broader application of our two motor hybrid system" - Sage Marie The idea of a hybrid minivan is not new, at least in Japan. Toyota sells the Estima - the world's first hybrid minivan, it has been available since 2001 - and the Aphard hybrids there. The US is not immune to the dream - in 2011, Chrysler said it was going to make a hybrid minivan in 2013 (didn't happen) - but there has never been a gas-electric minivan sold from a major automaker in the US. And, despite new rumors of a Honda Odyssey hybrid for Japan, the chances that the US will get one in the near future remain roughly at zero. A new report says Honda is considering a hybrid version of the fifth-generation Odyssey in Japan, and such a gas-electric powertrain could reduce fuel use by up to 50 percent. Honda powertrain assistant large project leader Takashi Shinchi told CarAdvice that the hybrid (not a plug-in version) is "under consideration," given the hybrid minivan competition in Japan. Such consideration is not happening in the US, at least not in any serious way. Sage Marie, senior manager of public relations for Honda North America, told AutoblogGreen, "The only thing the Japanese Odyssey and the US Odyssey have in common is the name. There are no current plans for a US Odyssey hybrid, but I will tell you that over time you can expect to see broader application of our industry-leading two motor hybrid system." The standard, gas-powered 2014 Odyssey gets 22 miles per gallon, combined (19 city and 28 highway). Featured Gallery 2011 Honda Odyssey: Review View 35 Photos News Source: CarAdvice, HondaImage Credit: Copyright 2014 Steven Ewing / AOL Green Honda Hybrid JDM hybrid minivan honda odyssey hybrid

2015 Fit Kit is the perfect DIY car from Honda

Ah... let the April Fools' Day automotive jokes begin. Honda is kicking things off, following up on last year's Honda Hair joke with a prank video featuring the 2015 Honda Fit.
It's called the Fit Kit, and as you might guess, it's a way to build your own version of the redesigned hatchback. There are 180,000 mechanical parts in the kit - some delivered by drone - but that doesn't seem at all daunting to the pair of obnoxious, self-described tinkerers that star in the Fit Kit ad.
Honestly, the video is pretty entertaining, with some biting satire of the DIY movement and its attendant cadre of mustachioed hipsters. Scroll down and have a look at both the video and the Fit Kit press release from Honda.