1999 Honda Civic Si Coupe 2-door 1.6l Manual Transmission on 2040-cars

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New Honda ad has Senna, Type R, Asimo, and astronauts

Now that Honda is back into the guts-and-performance game, automotively speaking, the Japanese company has hit the throttle on hardcore imagery. Its latest is in an ad for the company itself highlighting a small selection of its ample range of products, from motorcycles to an airplane and the coming Acura NSX, branded Honda in other markets. Called "Ignition," Wieden+Kennedy created the 90-second spot for Honda Motor Europe, with the tagline "Dare to do what others only dream of." The theme is a space launch, to give that "feeling of daring and human endeavor," perfectly supported by the print artwork with Asimo the robot up front and fabulously complicated hybrid V6 power units spewing flames from the Formula 1 cars in back. Then there's the family in the HR-V in the middle, defying gravity and sipping from juice boxes, because space is for everyone. Ayrton Senna makes a cameo again, and a Stanley Kubrick aesthetic hangs all over the production. You can check out the ad in the video above.

Honda speeds down memory lane with its first F1 car

Though most Formula One teams are based in the UK, they hail from places all around the world. There are teams from Russia, India and Malaysia, but in the 1960s, the idea of an F1 team coming from as far away as Japan was unthinkable in what was a predominantly European racing series. That's just the notion that Honda aimed to upset when it entered the car you see here in the 1964 Formula One World Championship.
With a 1.5-liter V12 dispensing 220 horsepower through a six-speed manual (its shifter necessitating the steering wheel mounted left-of-center), the 1964 Honda RA271 was built around an aluminum monocoque in a package that looks like a Formula Vee car you could erect in your garage, but it state-of-the-art when it was built. Speaking of which, Honda only built one, and today it's part of the Honda Collection Hall at Motegi, but the priceless racer made the trip down to Japan's capital so we could check it out at the Tokyo Motor Show. Awfully nice of Honda, we'd say. Check it out in our gallery of live shots from the show floor above.

Takata airbag victim looked like she had been stabbed

We generally take certain principals for granted. The more water you drink, for example, the healthier you'll be. The more time you spend reading car news on Autoblog, the better informed you'll be. And the more airbags your car has, the safer you'll be. Because airbags equal safety. But that's not what some unfortunate drivers of vehicles equipped with Takata airbags are finding, and tragically finding out the hard way.
In what could be the most startling incident resulting from the airbag debacle so far, a woman named Hien Tran of Orlando, FL, was killed by what looked at first like stab wounds on her neck. It later emerged that the fatal injuries could have been inflicted by the faulty airbag on her Honda Accord. Tran bought her Honda secondhand, and may not have been aware that the airbag issue had not been addressed by its previous owner in a previous recall in 2009.
The Orange County Sheriff's Department is investigating the death, but it wouldn't be the only injury resulting from the malfunctioning Takata airbags. The units, employed particularly by Japanese automakers like Honda (which owns part of Takata) and Toyota, are the subject of a massive recall involving some 14 million vehicles from 11 different automakers.