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Honda releases H2O brand bottled water to promote FCX Clarity

Remember when Hollywood stars Diane Kruger (Inglourious Basterds) and Joshua Jackson (Fringe) took a Mercedes-Benz B-Class F-Cell into Death Valley and "survived" by drinking water from the car's tailpipe? Honda has taken that idea into movie theaters in Australia. The idea, but not fuel cell water itself. Honda has created a bottled water brande called H2O, and it's meant to promote the hydrogen-powered Honda FCX Clarity as part of Honda's "clever thinking" campaign. The headline message, just as it was for Mercedes, is that a hydrogen fuel cell car emits nothing but water vapor, which is actually safe to drink. To give movie fans a hands-on experience, Honda Australia filled a number of Palace Cinemas movie theaters with free disposable bottles of H2O water. Of course, since there are only a handful of FCX Clarity vehicles in the world today and it would take a lot of driving to fill up that many bottles, Honda admits that, "if you're holding a bottle of our specially produced H2O water in your hand right now, you've been drinking plain old spring water. If you want to taste the real thing, you'll have to travel to California, Japan or the UK where the FCX is currently available." Of course, why anyone would want to associate themselves with the unending waste that is bottle water, a product that has not proven itself to be any better than good tap water, is beyond us. But that's what Honda is doing, as you can see in the promotional video about the stunt below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Acura NSX GT3 non-hybrid racecar on sale soon

Just over a year ago, Acura debuted the NSX GT3, the FIA GT3-spec racecar based on the automaker's latest and greatest. While it took years for the road car to hit the streets, the NSX GT3 was developed in a relatively short amount of time. This year, the car competed in several races under the factory banner, racking up 50,000 miles and two race victories. Today, Honda and Acura announced the NSX GT3 will go on sale for private teams. Think of the NSX GT3 as a stripped out version of the standard NSX sans hybrid system. The 3.5-liter twin-turbo remains, but, since there are no electric motors up front, all the power is sent to the rear wheels through a XTRAC semi-automatic 6-speed sequential transmission. The chassis is built in Ohio right alongside the regular NSX. The same goes for the engines. The block, heads, valve train, crankshaft, pistons, and dry-sump lubrication system are the same specification as the production car. Final assembly is completed in Italy. This past year, the NSX GT3 competed under the Acura banner in the WeatherTech SportsCar Championship GTD class and the Pirelli World Challenge GT category. In addition to those series, the car is built to compete in the Blancpain GT Series and 24 Hours Nurburgring in Europe, the Super GT GT300 class in Japan, as well as other GT3-spec race series. Different divisions of Honda will be handling global sales, with HPD responsible for the North American market. US pricing hasn't been announced, but converting the European models start at about $545,000. Now we just want to see a lightened, non-hybrid version of the NSX on the street. Related Video: Featured Gallery Acura NSX GT3 View 11 Photos Image Credit: Honda Motorsports Acura Honda Coupe Racing Vehicles Performance honda nsx acura nsx gt3

West Coast labor dispute hampers Japanese automakers' US plants

The ongoing labor dispute between the International Longshore and Warehouse Union and port owners along the West Coast is starting to affect more Japanese automakers building vehicles in the US. The issue already forced Honda and Subaru to take the expensive option of airlifting some parts into the US weeks ago, and according to USA Today, Toyota and Nissan have begun doing so, as well. The choice hasn't been cheap, though, and Subaru's chief financial officer estimated that the decision cost around $60 million more per month than sending components by cargo ship. The effects continue to radiate, according to USA Today, and shortages of some models are possible. Honda is slowing production at its factories in Ohio, Indiana and Canada because the automaker doesn't have enough transmissions and electronics for some vehicles. Toyota already cut back on overtime at some factories. Nissan has only seen a small effect from the issue, though, because of its local suppliers. Dock workers and port owners have been negotiating on a new contract since last year, and the union has organized work slowdowns in response. According to USA Today, the automakers could move shipments to Canada or Mexico, but it would take longer for parts to arrive. News Source: USA TodayImage Credit: Mark Ralston / AFP / Getty Images Earnings/Financials Plants/Manufacturing UAW/Unions Honda Nissan Subaru Toyota shipping port labor dispute