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Honda patents show technology that could give you X-ray vision

A pair of patent applications from Honda appear to show technology that will bring us one step closer to augmented-reality driving. The patents involve head-up displays (HUDs) and technology that can show people and vehicles that would otherwise be obscured. It'd be like being Superman behind the wheel. The first of the patents is for pedestrian detection. Many vehicles have a version of pedestrian detection that will alert a driver of a possible collision and automatically brake. This system from Honda would go a step further. Rather than just intervening when someone steps in front of the car, the proposed system would be able to detect multiple pedestrians and display their locations on an augmented reality HUD. It would also be able to locate pedestrians that are out of the driver's field of view, whether obscured by blind spots or something else. With this system, drivers would have information that would allow them to actively avoid a situation before the car has to intervene. The second patent adds vehicle-to-vehicle communications for keeping track of cars in traffic. In the patent, Honda explains how the system would work with a line of three cars. Provided the cars were connected with a V2V system, the lead car would communicate with the middle car to calculate the distance between them. Then, the middle car would relay that information to the last car, which would display an icon representing the lead vehicle with its position and status on the augmented reality HUD. This would allow the driver to effectively see through the middle car to know where the lead car is and what it's doing. The system would also be able to keep track of when the lead car starts braking, giving the driver advance notice and more time to react to a sudden slowdown or stop. This isn't the first time Honda has looked into advanced pedestrian technology or short-range communications. A few years ago, the company experimented with a system that would allow a car to communicate with pedestrians' cell phones to see their position, even when the sensors couldn't. The detection technology described in the first patent appears to rely only on sensors. Honda also experimented with V2V communication on motorcycles, so it's possible that project laid some groundwork for the augmented reality system in the second patent.

Honda thumbs nose at fleet sales, claims it leads in key vehicle segments

Fleet sales are a way of life in the automotive industry. There are many non-retail customers that need vehicles, but going too far can reduce brand image and vehicle resale value. While some of its competitors have fleet sale that account for up to 20 or 30 of overall sales, Honda is bragging that it has the lowest fleet sales of all mainstream automakers for the first five months of 2013.
After calculating new-car registration data from R.L. Polk, Honda says that just two percent of its sales through went to fleet customers compared to an industry average of 19 percent. Even though this means Honda leaves plenty of sales on the table each month, it also claims to have the highest resale value and lowest cost of ownership among its competitors. In terms of retail sales, Honda says that the Civic, Accord, CR-V and Odyssey all lead their respective segments, and it breaks down/brags about its retail sales success in the press release, which is posted below.

Honda HR-V could spawn Acura variant

We've been saying it for months now, but the compact CUV is the next big thing. Everyone, and we mean everyone, is at least considering getting in on the action, if they aren't already actively designing or selling, and that's true whether they're a premium or mainstream automaker. That, of course, includes Acura, whose parent company, Honda, has a compact CUV of its own coming to market very, very soon. With the arrival of the Fit-based HR-V, that begs the question of whether the near-premium marque will join this burgeoning segment. The idea of building a car below the company's entry level CUV, the RDX, is an appealing one to Honda Executive Vice President John Mendel, who called it "potentially the only place you could go," and would occupy the "white space" the company is looking to fill. While we might chuckle about the idea of a luxurious, Fit-based CUV, it's fair to say it could do well for Acura. It could certainly provide a foil to the very hot selling Buick Encore, and may even capture some sales from the luxuriously outfitted Jeep Renegade Limited/Fiat 500X Lounge. It remains to be seen, though, if Acura could build an HR-V capable of tangling with the new entries from Lexus, Audi and Mercedes-Benz.