1989 Honda Civic Wagon * No Reserve * One Owner Low Miles! Florida Rust Free on 2040-cars

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How Seinfeld hopes he'll help industry make better car commercials [w/video]

Bloomberg has a fascinating look into a web series that continues to be a favorite around the Autoblog offices - Jerry Seinfeld's Comedians in Cars Getting Coffee. The series, which is in its second season, sees the affable comedian picking up fellow comedians in a range of interesting cars, and having conversations with them over the drive and a cup of joe.
The piece by Bloomberg dives into the development of the series, as well as Seinfeld's tie-up with Acura, which saw the Honda-owned brand begin sponsorship this season. That relationship started not with his web series, though, but with a Super Bowl ad, alongside fellow funnyman and car enthusiast Jay Leno, that saw them competing over a new Acura NSX. Have a click over to Bloomberg for an entertaining piece that looks beyond the YouTube series. We've also wrangled Seinfeld's original Super Bowl ad for the Acura NSX, which you can see below.

Honda signs on as Pikes Peak sponsor, race participant

Honda plans to storm the Pikes Peak International Hill Climb on June 30, entering ten cars in nine classes at the race to the sky, and signing on as a corporate sponsor. Part of the company's return to grassroots racing - if that's what you can call factory-backed efforts - the banners of Honda R&D and Honda North America will fly on these entries: a first-gen Acura NSX, an Acura TL SH-AWD, Honda CR-Z, Honda Fit EV, one CRF450R and two CRF250R motorcycles, a CBR1000RR motorcycle and a TRX450 ATV.
One more entry, details of which are to be announced later, will be driven by IndyCar pilot Simon Pagenaud of Schmidt Hamilton HP Motorsports. LoveFab (pictured above during practice last year) will be there with its new, NSX-based Enviate, but as a privateer entry.
Honda's been to the mountain before, with high-powered gear in 2012 and record-setting EVs in 1994 and 1999, but it's never made noise like this. Have a read of the press release below for more info.

Honda's slate for Tokyo Auto Salon includes S2000 revival, many Mugens

Honda has pulled back the covers on what we can expect to see at the 2013 Tokyo Auto Salon, including what looks to be an S2000 refresh some four years after the convertible left production. The S2000 Modulo Climax is an "exhibition model" based on the old roadster, but features updated front and rear fascias as well as an interior trimmed out in black and burgundy. Beyond that, details are scarce as hen's teeth.
Honda will also show off a number of vehicles based on the N-One mini, including the N-One Modulo Style, Mugen Racing N-One Concept and an N-One worked up by the Japan Nailist Association. That last creation features plenty of rhinestone decoration. (We wish we were joking.) Mugen will also display a tarted-up CR-V Design Study as well as the CR-Z Mugen RZ: a 300-unit specialty vehicle.
Meanwhile, the manufacturer's motorcycle arm will show off the Goldwing F6B, previously seen at EICMA 2012 as well as the CB1300 Super Four Special Edition and the NC700X. The automaker will also pepper its stand with a few of its racing machines for the public to enjoy. Check out the full press release below.