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Honda rolls out production S660 roadster in Japan

Honda doesn't do convertibles often, but when it does, they tend to be pretty small. No Cascadas or Continentals here; just nimble little two-seat roadsters like the S2000, del Sol and the legendary Beat. That's the line into which it tapped with the reveal of the S660 concept at the Tokyo Motor Show late in 2013, and now it's rolling it out in dealerships across Japan. Picking up where the Pininfarina-designed Beat left off in 1996, the S660 is heir to a proud tradition of Japanese roadsters like the Suzuki Cappuccino and Daihatsu Copen – two-seat convertibles designed to Japan's Kei car specifications and even smaller than the Mazda MX-5 Miata or Toyota MR2 Spyder. The new S660 joins Honda's minicar lineup alongside the N Series and adopts the same 660cc inline-three, but spins it around to mount it amidships and adds a turbocharger. It's got a roll-up canvas roof and a two-tone cabin that gives driver and passenger seats of different shades. 45/55 front-rear weight distribution promises to keep it fun but friendly, with brake-based torque vectoring to keep it all under control - all wrapped in a package that has barely changed any on the road to production. The Japanese automaker has still yet to reveal full specifications, including overall dimensions, output and performance. But while it won't be outperforming the Civic Type R or new NSX anytime soon, the combination of turbo power and compact dimensions promise to deliver what we can only imagine will be a fun ride. And imagine is what we'll just have to do, because for the time being, Honda will only offer the S660 in its home market. There buyers will be able to choose between a six-speed manual or continuously variable transmission, two trim levels, six paint colors and even a Concept Edition that adopts a similar color scheme as the show car. The manufacturer expects to move 800 of these little roadsters every month, but no more than 660 examples of the special edition. Related Video: Honda to Begin Sales of All-New S660 Open-top Sports-type Mini-vehicle TOKYO, Japan, March 30, 2015 - Honda Motor Co., Ltd. will begin sales of the all-new Honda S660, a 2-seater open-top sports car, on April 2, 2015, at dealerships across Japan. In addition, on the same day Honda will begin sales, in a limited quantity, of the S660 CONCEPT EDITION, a special model that commemorates the market launch of the S660. Only 660 units of this special edition will be sold in Japan.

2015 Honda Fit set for Detroit reveal

We've got one more debut confirmed for next month's Detroit Auto Show, as Honda has announced that it will be showing off the 2015 Fit in the Motor City. Honda has released a singular image of the new Fit's rear taillight, above.
From the sole image, we can see that the American-spec Fit will share at least its taillights with the Japanese variant, which we've helpfully included an image of to the right. Now, technically, the blue car to the right is the Fit Hybrid, a car we aren't expecting to see in the US market. But the gallery of images we've included below should give those interested in the car a very good idea of what the new Fit will look like when it hits the auto show stage next month.
As for what will be under hood when it debuts in January, Honda is touting its Earth Dreams Technology engine, which we take to mean some sort of four-cylinder, gas-powered mill. Expect excellent fuel economy from the new car, and according to the Japanese brand, "leading-edge connected car technologies."

Honda celebrates the life of Ayrton Senna the best way it knows how

Honda is returning to Formula One in 2015 with McLaren, and when that engine maker and that F1 constructor are mentioned together, two other words are never far behind: Ayrton Senna. There are engine suppliers, constructors and drivers that have bigger numbers, but those three form a triumvirate that came close to defining F1 in the eighties.
Honda Japan has produced a commercial called Sound of Honda that celebrates Senna at a race that turned out to be one of the most momentous of his career for good and bad reasons: the 1989 grand prix at Suzuka where he won, then was stripped of, the driver's championship.
The commercial has a terrifically simple premise - there's no CG, no old footage of Senna, no one says a word, it's just sound. And it's pretty damn good. Check it out below.