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Honda releases H2O brand bottled water to promote FCX Clarity

Remember when Hollywood stars Diane Kruger (Inglourious Basterds) and Joshua Jackson (Fringe) took a Mercedes-Benz B-Class F-Cell into Death Valley and "survived" by drinking water from the car's tailpipe? Honda has taken that idea into movie theaters in Australia. The idea, but not fuel cell water itself. Honda has created a bottled water brande called H2O, and it's meant to promote the hydrogen-powered Honda FCX Clarity as part of Honda's "clever thinking" campaign. The headline message, just as it was for Mercedes, is that a hydrogen fuel cell car emits nothing but water vapor, which is actually safe to drink. To give movie fans a hands-on experience, Honda Australia filled a number of Palace Cinemas movie theaters with free disposable bottles of H2O water. Of course, since there are only a handful of FCX Clarity vehicles in the world today and it would take a lot of driving to fill up that many bottles, Honda admits that, "if you're holding a bottle of our specially produced H2O water in your hand right now, you've been drinking plain old spring water. If you want to taste the real thing, you'll have to travel to California, Japan or the UK where the FCX is currently available." Of course, why anyone would want to associate themselves with the unending waste that is bottle water, a product that has not proven itself to be any better than good tap water, is beyond us. But that's what Honda is doing, as you can see in the promotional video about the stunt below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Honda 'Hands' ad is a worthy successor to 'Cog'

The 2003 Cog commercial from Honda may have been named one of the best car commercials of all time, but an all-new spot called Hands looks to be even more entertaining even if it's digitally enhanced. The two-minute video - which starts and ends with a nod to Cog - highlights just about all facets of Honda's universe of products from passenger cars to racecars, the HondaJet to leaf blowers, motorcycles, ATVs and even Asimo.
Celebrating 65 years of innovation, the advertisement is as informative as it is amusing, and it even injects a little humor, too, like a glass of water being squeezed from the FCX Clarity. We just hope that the 1:10 mark of the video isn't hinting at a CR-V Convertible. We're not sure when Hands will air or if we'll see it on television here in the US, but the video is posted below; as an added bonus, we've also included the video for Cog.

2015 Honda HR-V looks fit for the urban jungle

Honda has been teasing us with the looks of its Fit-based compact crossover for months. Now the production version, dubbed the HR-V in the US, has finally been unveiled - in photographic form, at any rate - at the 2014 New York Auto Show. The CUV will slot into the brand's range this winter, and at the moment the company is keeping mum on many details about the new model.
The HR-V looks almost identical to the Urban SUV Concept unveiled at the Detroit Auto Show. The concept wore some nifty LED headlights and bigger wheels, but the rest of the styling has carried over to production. The handsome CUV sports diamond-shaped headlights, and a center bar splits the grille into two tiers. It has the same swoosh down the side running to the C-pillar, but it appears slightly less pronounced than in Detroit. The rear door handles are also hidden in the back pillar.
The compact crossover rides on the same platform as the new Fit. That allows it to take full advantage of the compact's highly versatile interior. The HR-V comes with Honda's Magic Seat that allows the back row to fold flat into the floor when needed.