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Honda showcases the letter R in cool new ad campaign

Okay Honda, you've won the Internet for the week. This cool "double-sided" video, featuring the new Civic and Civic Type R Concept, is one of the more interesting YouTube spots we've seen.
On the surface, "The Other Side" shows a regular dad, simply going about his day and picking his daughter's up from school. But press the "R" key while watching the video, and it transitions into an alternate video. The dad is now in a Civic Type R Concept, and he's not on the school run. Instead, he's involved in something... a bit more devious.
We won't spoil the ending, but suffice it to say, you'll want to watch this video through to its conclusion. Also, because of the unique nature of this video, we can't embed it here, so you'll need to hop over to Honda's UK YouTube channel.

2013 Honda Civic

Lather, Rinse, Repeat
On some level, it's hard to blame Honda for the strategy it took with its new-for-2012 Civic. Executives looked at the key players on the market as the model was being developed, soaked in the growing global economic malaise, and decided that if they wanted to make decent money on their small car, they'd have to find creative ways to take cost out of its build. In light of the financial crisis, consumers and critics would surely understand some belt-tightening in order to secure the company's legendary reliability, resale value and ease-of-use, right?
So Honda took a pass on expensive new technology - more complex transmissions, forced induction, active aero, and so on. And it also substituted in some cheaper interior materials, skimped on sound deadening, creature comforts and found lots of little ways to save money. Surely in a segment where the frankly ancient and moth-eaten Toyota Corolla has consistently ranked among the sales leaders, nobody would care, eh?

James Glickenhaus' SCG 003 undisguised in street and track form

For James Glickenhaus buying a factory-made supercar isn't good enough; he wants to develop his own. Following up on the Ferrari Enzo-based P4/5 and later the P4/5 Competition, Glickenhaus' latest project is appropriately called the 003, and he's finally displaying it in road trim. These first undisguised photos of the SCG 003S show off a supercar with a front end reminiscent of a Ferrari Enzo. However, the rear evokes the look of a modern endurance racer with a fin running along the spine. A wing at the back connects it all together, and the massive diffuser should keep things planted too. Development of the 003 has been going for over a year by Scuderia Cameron Glickenhaus, but the company has set quite a challenge for itself to get just right. Glickenhaus wants his latest project to be a true racecar for the street. That idea gets thrown around a lot, but it might be true in this case. In motorsports trim, the SCG 003C (pictured inset) packs a mid-mounted Honda Performance Development twin-turbocharged V6, but the engine sits in a detachable rear subframe. When the time comes for the road, the car converts to the SCG 003S and allegedly swaps in a twin-turbo W12. It makes the vehicle the best of both worlds – at least in theory. SCG reportedly plans to show the 003 at the Geneva Motor Show, so we should get a better look then. Glickenhaus also wants to take the car racing in the 24-hour events at the Nurburgring and Spa later this year.