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Honda to power new Formula Lites open-wheel racing series

Open-wheel racing is almost always incredibly exciting to watch, whether it's the constant passing of the Indy 500 on an oval or the technological tour-de-force from Formula 1. However, both of those disciplines are essentially impossible for a normal person to enter. Of course, there are already cheaper, more amateur-friendly open-wheel competitions, like Formula Vee. A new SCCA Pro Racing series called Formula Lites aims to be a step in the ladder between those, offering a development opportunity to young drivers who want to be professionals.
The series already has some impressive backers. One of the biggest needs is now filled, as Honda has signed on as the engine supplier. All of the cars in Formula Lites will use the company's K24 2.4-liter four-cylinder engine. The automaker didn't specify power output for the competition engine, but in production models the K24 has made in the neighborhood of 190-200 horsepower in many applications. That should make the racers plenty potent.
All of the cars are using the new carbon fiber FL15 chassis from Crawford Composites, and Pirelli is the series' tire supplier. The organizers' goal for the cars is to keep racing costs down, while offering a reliable platform. Formula Lites plans to start racing with a few events later in 2014, and the full calendar begins in 2015. Scroll down to read the full announcement about Honda's involvement.

Honda, Hyundai and Kia get best word-of-mouth recommendations in US

Forget advertising, incentives and, yes, even our excellently crafted vehicle reviews, sometimes the best way for automakers to sell cars is still good ol' fashioned word of mouth. In an attempt to measure this "word of mouth" power, The Boston Consulting Group, a management consulting firm, has created a new study called the Brand Advocacy Index (BAI). The index takes a look at how various industries perform from person to person. Those industries include automotive, smartphones, grocery, mobile telecommunications and banking.
The study polled more than 32,000 individuals across Europe and in the US to come up with the top 55 brands in these various industries. On the automotive side of things, the top brands in the US were Honda, Hyundai and Kia, all tied at 63 percent. On a global scale, Volkswagen and Toyota scored the highest with a 65-percent BAI rating (both in France). The average BAI for auto industry players tallied 50 percent.
As for companies in other industries, Apple's iPhone was the index's top-rated smartphone, Trader Joe's was the highest recommended grocery store, Virgin was sat atop the mobile telecom industry and USAA was the top retail bank. Scroll down for the full press release on the new study.

Formula 1 seeking independent engine supplier

Formula 1 could get a new engine supplier in the near future, if Bernie Ecclestone and the independent teams gets their way. According to Autosport, the FIA is soon to open the contract up for bids, and there are already several manufacturers that have expressed interest. Currently Mercedes, Ferrari, Renault, and Honda supply engines – both to their own premier teams (Red Bull and McLaren for the latter two) but also to other teams like Williams, Sauber, and Toro Rosso. Because the new turbocharged V6 hybrid power units cost those four suppliers so much to develop, they're charging their customer teams big bucks – around $20-30 million per season – to provide the engines. These costs are much higher than the $10 million or so it used to cost to purchase a V8 engine under the previous regulations. Ecclestone figures it's time to bring in another supplier who will not run their own team and not play favorites, but will supply engines to private teams at a lower cost. There are already a number of potential suppliers under consideration. One of them is said to be Cosworth, which has a long history in the series stretching back to 1963. The British firm stepped back between 2007 and 2009, returned in 2010, and dropped out again after 2013. The development could be of particular benefit to Red Bull, which has been unable to find an engine supplier and could be forced out of the series as a result. The team has long been powered by Renault, but that relationship has grown sour. And the other three engine manufacturers have not been forthcoming in offering an alternative arrangement for the team. Related Video: News Source: AutosportImage Credit: Cosworth Motorsports Ferrari Honda Infiniti McLaren Mercedes-Benz Renault F1 engine contract