1988 Honda Crx Si (low Reserve) on 2040-cars

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Acura NSX GT3 data 'will inform future iterations' of the street car

Motorsports programs exist to drive innovation in road vehicles, and that's precisely what's happening at Honda. Acura NSX development boss Nick Robinson told Autocar that the company's work on the GT3 racing variant is directly informing future development on the road car. "In North America, we've just unveiled the GT3 version of the car, and the development team of the street car has had some involvement in its development," Robinson said. "What works well on the track will inform future iterations and updates of the street car and vice versa." But Honda is a big company that does more than build cars. Robinson paid tribute to the impact his employer's well-known motorcycle program had on the NSX. Apparently, building stuff like the CBR helped Honda with the NSX's complicated packaging. "For many years our motorcycle development teams have strived to ensure the optimum centralization of mass, ensuring the lowest possible center of gravity," Robinson told Autocar. "This leads to the best possible yaw response." Is this all a sign that a long-rumored lighter, faster NSX, potentially wearing the vaunted Type R badge, will be especially track-focused? Maybe. Robinson's comments indicate that the company is doing something with the mountains of data it collects running a GT3 program. While a pure road-focused NSX-R successor seems like it'd be a waste of that data, an NSX-based rival to the Porsche 911 GT3 RS might make a lot more sense. Related Video: News Source: AutocarImage Credit: Brendan McDermid / Reuters Motorsports Rumormill Acura Honda Coupe Racing Vehicles Performance gt3

This is the ad that never ends

Hondas pretty much last forever, and that's exactly the message the Japanese automaker wants to convey in this latest ad for the 2015 CR-V. It's called Endless Road, created by McGarryBowen in London, and it shows the new midsize crossover driving in a hypnotic, infinite loop. According to AdWeek, this endless road is supposed to convey Honda's never-ending quest to create the best, most advanced CR-V possible. You can see a shortened, embeddable version of the ad above, but what's really cool is the interactive portion that's only available on Honda's YouTube channel. It uses real-time weather data to show the CR-V infinitely driving through day or night, depending on what's happening in your specific part of the world. AdWeek has an interview with McGarryBowen's executive creative director, Angus Macadam, about the new spot, as well as a behind-the-scenes, making-of video, which we've embedded below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Honda's new City hints in India at US-bound Fit sedan [w/videos]

While car buyers on these shores may think of the Civic or Accord as the prototypical Honda sedan, in the Asia and Oceania regions, it all comes down to the City. Based on the Honda Fit, the City is a compact sedan that's currently sold in 55 countries around the world, and now Honda has revealed the newest version.
Standing essentially as a Fit sedan (much as the Vezel debuted as a Fit crossover), the new fourth-generation Honda City is as wide as the hatchback on which it's based, but stretches longer on a lengthened wheelbase and sits lower. Power comes from a 1.5-liter inline four in either gasoline or diesel form, mated to an unspecified transmission that we'd have to assume is either a manual or a CVT.
Styling looks familiarly Honda, and while it may be hard to tell from the few stock, detail and live reveal images the Japanese automaker has provided us with thus far, it appears slicker form than other compact hatchback-based sedans like the Ford Fiesta or Mazda2. Fortunately IndianAutosBlog has uploaded a couple of videos from the reveal, which we've included below along with the press release.