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Honda reveals Mobilio MPV, Brio Satya hatchback for Asian markets

Sometimes, vehicles developed for mainstream markets don't work as well in emerging markets due to a lack of infrastructure for which they were originally designed. Indonesia is one of those environs where vehicles that are low, long and wide struggle cover the country's often rough terrain, let alone fit into the nation's compact parking spaces. Taking this into account, Honda has been developing the Mobilio multi-purpose vehicle (MPV), which it teased in July, based on research conducted on the country's roads and weather conditions. Today the Japanese automaker unveiled a prototype of the MPV at the Indonesia International Motor Show.
The Mobilio has three rows of seating for seven occupants, is compact enough to fit into the country's parking spaces, which are often less than 14.4 feet in length, and has a sports utility vehicle-like ground clearance of 7.3 inches to handle most road conditions. It's equipped with a 1.5-liter i-VTEC four-cylinder engine, which should give the MPV good fuel economy.
On September 11, Honda also introduced the Brio Satya five-door hatchback (shown at right) for the Indonesian market, which features an i-VTEC four-cylinder engine that Honda says will help the car net a fuel economy rating of 20 kilometers per liter of gasoline (equivalent to 47 miles per gallon). The model is closely related to the Brio budget hatchback, which was first revealed back in 2011.

How to charge up your BMW i3 with a Honda

Behold a cheaper version of BMW's range extender for its i3 plug-in. And it's brought to you by ... Honda? Sort of, if you take the approach that Gadget Review took when it looked for an alternative to ponying up the $4,000 or so for the gas-powered i3 range extender that comes from the factory. What was procured was a Honda portable generator for Home Depot for the experiment, which involved gassing the generator up in a parking lot, plugging in the i3 and going out for a cup of coffee. The result was that, after about a half-hour of charging, the i3 picked up about four miles of driving range. Not exactly revolutionary but it least a bit instructive. And given that Honda generators start at about $800, the idea, while clunky, is potentially cash-saving. Gadget Review briefly took the experiment one-step further by trying to run the generator inside the back of the car and plugging in, complete with a rigged-up ventilation system, but the host thought better of it once he realized that there'd be suffocation involved. Why this was never tried on the Nissan Leaf, we'll never know. Check out Gadget Review's five-minute video below.

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.