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Honda working with new supplier Autoliv for Takata inflator recall

Takata is fighting against US regulators over whether to expand its airbag inflator recall nationwide, but the affected automakers are continuing to broaden their own campaigns to get these vehicles fixed. Honda is the first company to take the bold move of partnering with another supplier for its replacement parts. It just announced plans to work with Autoliv to create components for models needing repaired in the US. "The agreement is made in order to meet the expanded supply of inflators needed by Honda and is subject to definitive documentation," Autoliv said in a statement. The company plans to add the extra capacity for these replacement parts at its existing factories, and deliveries are expected to begin in six months. The decision to switch suppliers was quite surprising because the choice was largely considered impractical previously. Automakers believed that changing manufacturers could take as long as a year or more to implement. However, Autoliv apparently found a way to accelerate that. According to Reuters, Honda said at a hearing in the House of Representatives on December 3 (pictured above) that it was in talks with Autoliv and another supplier called Daicel about building more inflators. The extra parts are sure to come in handy for Honda, as it is now officially expanding its driver side inflator recall nationwide. Although, that that option was already available to any concerned drivers who asked for the remedy. Even with added capacity, Takata had estimated it would take two years to manufacturer enough replacements to fix all of the affected vehicles from all of the automakers. Scroll down to read Autoliv's statement on its new role. Autoliv to supply replacement airbag inflators to be used by Honda (Stockholm, December 3, 2014) – – – Autoliv, Inc. (NYSE: ALV, and SSE: ALIV sdb), the worldwide leader in automotive safety, will supply replacement airbag inflators to be used by Honda Motor Company in support of the ongoing field action initiatives in the United States. The agreement is made in order to meet the expanded supply of inflators needed by Honda and is subject to definitive documentation. In order to be able to meet increased demand, Autoliv will build additional inflator capacity in its existing manufacturing facilities. Deliveries are estimated to commence after a period of about six months from today.

New Honda ads: Fix your airbags

As we've heard on many different occasions, one of the biggest problem with recalls is getting people to actually report to the dealership to have repairs done. This is particularly important in cases where the recalled part can cause some very serious harm. To combat this tendency – you might even call it neglectfulness – on the part of owners, Honda is turning to advertising. The company is launching a multi-million-dollar ad campaign targeting owners of vehicles affected by the Takata airbag recall and asking them to report in to have a replacement inflator installed. "Honda hopes that this new consumer information campaign will bolster our existing and continuing efforts to reach our customers and maximize the vehicle repair completion rates associated with recalls to replace Takata airbag inflators," Honda's John Mendel said in the attached statement. "These ads are a strong call to action from our company designed to break through the clutter, grab the attention of customers driving affected vehicles, and urge that they get required repairs as soon as possible." The campaign will kick off March 16 with full-page color ads in over 120 newspapers and 30-second radio spots in 110 markets. Because it's 2015, the company will also use sponsored Facebook posts "that mention the specific vehicle owned by each identified user." Yep, here's the future. Honda's ads will largely be focused in the 11 high-humidity states and territories (Alabama, California, Florida, Georgia, Hawaii, Louisiana, Mississippi, South Carolina, Texas, Puerto Rico and the US Virgin Islands) most affected by the Takata recall. Several of the states were part of the initial National Highway Traffic Safety Administration investigation, like Florida, Hawaii, the USVI and Puerto Rico. "The goals of this campaign is to save lives and prevent injuries," Mendel added. This campaign will be worth watching, not only because they deliver an important message, but they could set a precedent for the handling of future major recalls. Check out Honda's full press release, available below. New Honda Advertising Campaign Urges Owners to Take Immediate Action to Check for Open Recalls to Replace Takata Airbag Inflators Mar 12, 2015 - TORRANCE, CA.

Acura NSX GT3 swings through New York en route to the track

Supercars are developed for the road, but sometimes the prospect of putting them on the track proves just too tempting to pass up. McLaren found out just that with the legendary F1, and now its racing partner Honda is doing the same with the new Acura NSX GT3 you see here. Unveiled here at the 2016 New York Auto Show, the NSX GT3 is based closely on the road-going version, but with several key differences. For starters, it ditches the trick hybrid all-wheel-drive system, not unlike the Type R we're expecting to follow. It keeps the 3.5-liter V6, but purely in twin-turbo guise (with no electrical boost in sight), driving the rear wheels through a six-speed sequential gearbox instead of the nine-speed dual-clutch transmission. The aluminum space frame carries over, but comes draped in extensively modified bodywork with more extreme aero to keep it cool and glued to the track. Since it's been designed to FIA GT3 regulations (and not the more advanced GTE), we shouldn't expect to see it competing at Le Mans against the new Ford GT (among others). But it will be in prime position to take on championships like the Pirelli World Challenge, Blancpain Endurance Series, and even the lower GT300 class of Japan's own Super GT series. Wherever it competes, though, it positively looks the business even sitting still, and we're looking forward to seeing it run. Acura Unveils NSX GT3 Racecar in New York Mar 23, 2016 - NEW YORK, NY - Twin turbocharged NSX supercar to campaign in North American competition starting 2017 - NSX slated to undergo homologation this fall as an FIA GT3 class racecar - Racecar body to be built by the Performance Manufacturing Center in Marysville, Ohio, the exclusive manufacturing home to the all-new Acura NSX supercar; engine to be produced in Anna, Ohio Acura took the wraps off a NSX GT3 racecar today at the 2016 New York International Auto Show, announcing its intention to campaign the twin-turbocharged NSX supercar in North America starting in 2017. The NSX is currently undergoing testing and slated for homologation as an FIA GT3 class racecar this fall. The unveiled Acura NSX GT3 racecar featured custom bodywork and aero components including a large deck wing spoiler, underbody diffuser and enlarged hood vents for efficient engine cooling.