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New Honda ads: Fix your airbags

As we've heard on many different occasions, one of the biggest problem with recalls is getting people to actually report to the dealership to have repairs done. This is particularly important in cases where the recalled part can cause some very serious harm. To combat this tendency – you might even call it neglectfulness – on the part of owners, Honda is turning to advertising. The company is launching a multi-million-dollar ad campaign targeting owners of vehicles affected by the Takata airbag recall and asking them to report in to have a replacement inflator installed. "Honda hopes that this new consumer information campaign will bolster our existing and continuing efforts to reach our customers and maximize the vehicle repair completion rates associated with recalls to replace Takata airbag inflators," Honda's John Mendel said in the attached statement. "These ads are a strong call to action from our company designed to break through the clutter, grab the attention of customers driving affected vehicles, and urge that they get required repairs as soon as possible." The campaign will kick off March 16 with full-page color ads in over 120 newspapers and 30-second radio spots in 110 markets. Because it's 2015, the company will also use sponsored Facebook posts "that mention the specific vehicle owned by each identified user." Yep, here's the future. Honda's ads will largely be focused in the 11 high-humidity states and territories (Alabama, California, Florida, Georgia, Hawaii, Louisiana, Mississippi, South Carolina, Texas, Puerto Rico and the US Virgin Islands) most affected by the Takata recall. Several of the states were part of the initial National Highway Traffic Safety Administration investigation, like Florida, Hawaii, the USVI and Puerto Rico. "The goals of this campaign is to save lives and prevent injuries," Mendel added. This campaign will be worth watching, not only because they deliver an important message, but they could set a precedent for the handling of future major recalls. Check out Honda's full press release, available below. New Honda Advertising Campaign Urges Owners to Take Immediate Action to Check for Open Recalls to Replace Takata Airbag Inflators Mar 12, 2015 - TORRANCE, CA.

Honda may recall up to 1M vehicles for airbag issue, following Toyota's lead

It seems Toyota won't be the only one recalling the faulty Takata airbag inflators for long. Honda insiders in Japan claim that the company is getting close to announcing its own worldwide campaign that would begin before the end of June.
Unnamed sources close to Honda in Japan tell Automotive News that the company is pursuing an internal investigation into possibly affected models and is working with Takata to gather more information. They claim that it could involve even more than the 1.14 million cars worldwide that the automaker covered under the first recall for the problem in April 2013, including 561,000 vehicles in the US.
Toyota jumpstarted this process last week when it recalled over 2 million cars worldwide, including 844,277 in the US. Soon after, the National Highway Traffic Safety Administration began a preliminary evaluation into the issue following six reported incidents, and started assembling data about potentially affected models from Toyota, Honda, Mazda, Nissan, Chrysler. NHTSA also began investigating Takata itself.

Next Honda Civic to get 1.5L turbo

The low-displacement, turbocharged engine is all the rage these days throughout the auto industry, whether considering the 1.0-liter, three-cylinder EcoBoost from Ford or even Ferrari opting for a downsized turbo V8 in the latest 488 GTB. It looks like Honda might be the next one to follow this trend, and it could happen as soon as the next-gen Civic. "Downsized turbocharging will be the base, even for the Civic," Honda Research and Development boss Yoshiharu Yamamoto said to Automotive News. That included the US, he indicated. "Quite a bit will switch over to turbo, but there will still be some naturally aspirated ones remaining." The engine reportedly is a turbocharged 1.5-liter four-cylinder that offers better fuel economy, lower emissions and the power of a naturally aspirated mill of between 2.0- and 2.4-liters, according to AN. Since the current Civic gets 143 horsepower from its 1.8-liter four that suggests a healthy power bump for the future model. Making the news even more tantalizing, the new Civic with the 1.5-liter turbo could be revealed before the end of the year, according to Automotive News. Honda already confirmed a $340 million investment into its Anna, Ohio, plant to build the engines later this year. Honda first mentioned a 1.5-liter turbocharged four-cylinder in 2013 along with the 2.0-liter turbo now in the Civic Type R in Europe. At the time, the brand said these engines would appear in "a number of future global models." The HR-V in the US was also previously rumored to use the same powerplant.