2013 Honda Cr-z 3dr Cvt on 2040-cars

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Honda to spool up turbos, workforce with F1 tech

Honda has had a longer and more tumultuous relationship with Formula One than just about any other automaker. It had only been building cars for four years before it entered F1 in 1964 as the first Japanese team in the series, winning its first race the following season but shuttering the program a few years later. Honda came back to power the likes of Williams and McLaren to several World Championships in the '80s and '90s, but things took a downturn when it started a partnership and ultimately took over British American Racing. After pouring untold billions into the effort, the economy tanked, and Honda ultimately sold the team, which subsequently claimed the championship - under new ownership and Mercedes power. Now Honda is gearing up to return in 2015 with a new turbocharged V6 hybrid powertrain it's supplying initially to McLaren, which in turn is switching back to Honda from nearly two decades with Mercedes.
So why return to F1 now? That's precisely what Autoblog asked Honda's Global President and Chief Executive Takanobu Ito (pictured above with McLaren chief Martin Whitmarsh) while visiting his office in Tokyo. While he wouldn't reveal specifics (like when his company's new engine would be available to other teams, as it most certainly will in the long run), Ito-san was clearly happy to discuss the motivation behind the move and the value he feels it brings to the company and its products.
Ito pointed toward the proliferation of motors within Honda's powertrains as a development he hopes to take to road from track

2015 Honda Fit pricing leak shows slight increases across the board

Pricing for the next-generation 2015 Honda Fit has has been circulating online after a poster going by the username ChrisAP1 on tlxforums.com released the figures. None of these prices include the destination charge, which was not specified (the outgoing model's charge was $790).
According to the leak, the new Fit is being offered in three trim levels - LX, EX and EX-L. A base LX model with a six-speed manual starts at $15,525, with the new CVT running $800 more at $16,325. All cars come standard with air conditioning, cruise control, keyless entry, Bluetooth and LED taillights.
A six-speed EX will run buyers $17,435 or $18,235 for the automatic. Upgrading to this trim nets buyers a power moonroof, a proximity key, paddle shifters on CVT models, Honda's LaneWatch system, fog lights and a 7-inch touchscreen radio. Finally, the EX-L trim is only available with the CVT for $19,800 or with added navigation for $20,800. It adds heated leather seats, a leather shift knob and steering wheel, plus turn signals in the sideview mirrors.

Refreshed Honda Civic's first commercial is a minor mea culpa

Honda has officially rolled out the first ad for the 2013 Civic. The one-minute spot focuses on a number of clever inventions that improve on old themes, from rocket-powered parachutes to hover bikes and smart window shades, before shifting to the redesigned compact. Set to Santigold's "Disparate Youth," the ad culminates with the phrase, "Things can always be better." This is likely as close as we'll come to hearing Honda say, "we could have done better."
Unveiled at the 2012 LA Auto Show, the 2013 Civic features revised front and rear fascias, nicer cabin materials and an updated suspension just one year after the ninth-generation model debuted. That car received scaling reviews from critics, most notably Consumer Reports, who felt the 2012 Civic was a step backwards for a company known for producing high-quality, economical vehicles. You can check out the full ad for the 2013 Civic below before it debuts during the Rose Bowl.