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Honda launches Project Drive-In to save these American icons

Honda wasn't really a major player in the automotive industry when drive-in movie theaters were popular in the US, but the automaker is doing its best to preserve the place where automotive and cinema histories collide. Using Project Drive-In, Honda is helping bring awareness to a story we brought up last month, where we saw how a move away from 35-millimeter film could put some of the few drive-in theaters remaining in the US out of business.
As production studios switch to digital film, theaters are required to upgrade to digital projectors, which Honda says will cost about $80,000 for drive-ins. While Project Drive-In asks people to donate money to the cause or pledge to go to a drive-in theater, Honda will also be donating projectors to five of the remaining drive-ins based on votes received on its website. Scroll down to watch a short video describing Project Drive-In, and be sure to vote, pledge and even contribute to save the drive-ins.

2016 Honda HR-V officially finds its fit in Los Angeles

Honda's extended tease for the 2016 HR-V compact crossover is finally over. The CUV debuted in Japan late, last year, and the company has trotted various versions to shows around the world since then. The time has finally come for all of the details about the US version to be revealed at this year's Los Angeles Auto Show.
Honda has been keeping the HR-V's powertrain a closely guarded secret - until now. All of them get a 1.8-liter four-cylinder that makes 138 horsepower and 127 pound-feet of torque with the choice of either a six-speed manual or CVT. Either front- or all-wheel drive is available, but the six-speed is only available on front-driving models.
Based on the same platform as the Fit, the HR-V actually doesn't seem to share much with its smaller sibling in terms of looks and instead borrows more cues from its big brother - the latest 2015 CR-V. Bits of Honda's larger crossover peek out in the grille and roof shape, but the HR-V reinterprets the design in its own funky way. Hiding the rear door handles near the rear pillar is an especially clever touch. The compact's wheelbase is 102.8 inches, just 0.3 inches shorter than its larger sibling. However, overall length for the new model is 169.1 inches, about 10 inches shorter than the CR-V.

Honda gunning for world's longest Rose Parade float

Honda has participated in the annual Rose Parade for the past 53 years and returns this year as the presenting sponsor for the fourth time running. But it's not satisfied merely putting its name on the event; Honda intends to lead from the front with what promises to be the longest float in the parade's long history.
The float, previewed in the rendering above, will measure 274 feet long, as tall as 30 feet high, as wide as 18 feet and weighing a whopping 50 tons with 8,980 flowers covering its surface. The train will be led by a locomotive designed to mimic the Acura NSX, with Asimo at the wheel. The second car in the train showcases a Honda engine, followed by a robotic arm, and, for the first time in the parade's history, a pair of 30-foot LED monitors displaying images of spectators lining the parade route. A caboose inspired by the Honda Jet will pick up the rear.
Oh, and in case you're wondering just who Honda will be knocking off the record books with its 274-foot train of roses, that would be... also Honda. The Japanese company set the record in 2005 with a 207-foot float. Scope out the details in the press release below and click the image above to view in high resolution.