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Honda spinning off Acura as stand-alone division in bid to wake up brand

Every major automaker has a different way of relating between its various divisions and brands. At Volkswagen, for example, the individual brands seem to operate with a large degree of autonomy. Under the Renault-Nissan Alliance, the two units share a common chief executive, but little else. The relationship between Honda and its luxury division Acura has always been rather close, but that's all about to change.
American Honda Motor Company has always handled sales and marketing in the North American market for both the Honda and Acura divisions, but new reorganization plans call for the two units to be separated under their own direction. Leading the Acura division will be Michael Accavitti, who moves into the position from his role as Senior Vice President for Auto Operations at American Honda. The Honda division will meanwhile be taken over by the current head of Acura sales, Jeff Conrad.
Both will report to John Mendel, the current executive vice president of the Automobile Sales Division that is being rebranded as the American Honda Auto Division. Unlike rivals Lexus and Infiniti - two brands that Acura beat to the market - Honda barely markets its luxury brand outside of North America. Its overseas presence is felt only in China, though we've yet to receive word on how the reorganization might effect that market - or for that matter, any potential of expanding into others.

Honda recalling 405K vehicles over airbag issue

Honda is in hot water due to an airbag glitch that is causing it to recall 405,400 vehicles. According to the campaign, the supplemental restraints might fire for no apparent reason. 342,000 of the affected vehicles are 2003 and 2004 Odyssey minivans, which gels with a National Highway Traffic Safety Administration investigation we reported on in June.
Joining the Odyssey in the recall is the Acura MDX, with 63,400 units covered from the 2003 model year. Unlike the van, though, the MDX's recall covers Japan and Australia, in addition to the US and Canada. Both vehicles are suffering from an airbag control unit that is prone to malfunction when exposed to electrical noise, a condition that can cause the airbags to deploy without warning. Although no crashes have been reported in such scenarios, there have been some injuries typical of airbag deployment - abrasions and such.
Honda will be mailing recall notices to owners near the end of October, asking them to bring their vehicles into the dealership for installation of an electrical noise filter. The repair will take about an hour and be free of charge. Scroll down for the official announcement from Honda.

Watch two Acura NSXs scorch the Nurburgring

Some intrepid spy shooter captured these two Acura NSXs blasting around the Nurburgring. Without being there in person with a decibel meter, it's hard to tell if they're necessarily louder than stock cars, but they sure seem quick. Why test the cars now, when they've been on sale for a while now? Rumors are swirling that this could be a hardcore variant. It's unclear if Honda would call it a Type R, but a midlife refresh with a bit more power or a special limited edition with some extra kick wouldn't be unprecedented. The original NSX had several such models, and recent sports cars like the S2000 had low-volume editions, like the Club Racer variant in the United States and the Type S in Japan. Watch the video and draw your own conclusions about what this is or isn't. One thing's for sure: It's not a pure-EV variant. In other things recent about the NSX, we learned last month that an NSX GT3 non-hybrid race car version will go on sale soon. And here's our first drive of the US Acura-badged NSX from back in 2015. And here's another video from inside the cockpit during an open track day back in June. Watch all the other cars get out of the way and get left behind: Motorsports Acura Honda Coupe Hybrid Racing Vehicles Performance Videos honda nsx