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New Honda ad has Senna, Type R, Asimo, and astronauts

Now that Honda is back into the guts-and-performance game, automotively speaking, the Japanese company has hit the throttle on hardcore imagery. Its latest is in an ad for the company itself highlighting a small selection of its ample range of products, from motorcycles to an airplane and the coming Acura NSX, branded Honda in other markets. Called "Ignition," Wieden+Kennedy created the 90-second spot for Honda Motor Europe, with the tagline "Dare to do what others only dream of." The theme is a space launch, to give that "feeling of daring and human endeavor," perfectly supported by the print artwork with Asimo the robot up front and fabulously complicated hybrid V6 power units spewing flames from the Formula 1 cars in back. Then there's the family in the HR-V in the middle, defying gravity and sipping from juice boxes, because space is for everyone. Ayrton Senna makes a cameo again, and a Stanley Kubrick aesthetic hangs all over the production. You can check out the ad in the video above.

Acura NSX production car headed for Detroit debut?

Auto Express is reporting that Honda is set to unveil the production version of its upcoming Acura NSX at the 2013 Detroit Auto Show. The news comes courtesy of an unnamed "top exec" for Honda Brazil speaking at the Sao Paulo Motor Show. The concept version of the Japanese supercar is currently on display there. Interestingly enough, the same unnamed source claims the production iteration will remain aesthetically identical to the show car. You won't hear any qualms from us on that front.
Of course, the timing of the production debut is a little confusing. For starters, when Acura unveiled the concept last year, the company told the world it would be at least three years before production began. That would give the street-worthy model a 2014 or 2015 designation, the latter being cited more often in media accounts. Thus, we'll keep an eye out for the hybrid supercar in Motown, but we're going to stop short of holding our breath... it might be a while.

Honda Civic Tourer reminds us why we love wagons

It was the early 1990s when the last Honda Civic Wagon graced our shores, looking more like a squat five-door hatchback with an extra dose of charm. Well, Honda debuted the newest Civic Wagon Tourer at the Frankfurt Motor Show today, but, as we reported last month, it's a European model that will go on sale there early next year. There's still no word of it coming to the US.
The Civic Tourer was designed by Honda's European studio, and its overall look comes across as more muscular, sporty and stylish than both the sedan and two-door coupe, with bulging fenders and revised windows. Adrian Killham, large project leader for the Civic Tourer, has commented on the styling, saying, "Recently launched cars have tended to follow a similar style. The Civic Tourer has a different balance and appeal." We appreciate the sentiment, and the Tourer's shape is a big reason why we like it.
But we also like the 22 cubic feet of cargo space with the rear seats up, which grows to a gargantuan 59 cubic feet with the rear seats folded down. The big Civic will be powered by either a 1.8-liter four-cylinder petrol engine with i-VTEC or a 1.6-liter Earth Dreams i-DTEC diesel engine. Manual and automatic transmissions will be offered.