Honda Cr-v 2012 on 2040-cars

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How Seinfeld hopes he'll help industry make better car commercials [w/video]

Bloomberg has a fascinating look into a web series that continues to be a favorite around the Autoblog offices - Jerry Seinfeld's Comedians in Cars Getting Coffee. The series, which is in its second season, sees the affable comedian picking up fellow comedians in a range of interesting cars, and having conversations with them over the drive and a cup of joe.
The piece by Bloomberg dives into the development of the series, as well as Seinfeld's tie-up with Acura, which saw the Honda-owned brand begin sponsorship this season. That relationship started not with his web series, though, but with a Super Bowl ad, alongside fellow funnyman and car enthusiast Jay Leno, that saw them competing over a new Acura NSX. Have a click over to Bloomberg for an entertaining piece that looks beyond the YouTube series. We've also wrangled Seinfeld's original Super Bowl ad for the Acura NSX, which you can see below.

Honda Civic will show its hatchback in Geneva

Honda is bringing a conceptual look at the new Civic Hatchback to next week's Geneva Motor Show. But we think it'll be that in name only – Honda has a history of showing very production-looking 'concepts'. Given these recent spy shots, showing a very well-developed, five-door Civic, the production model should arrive before we know it. The new Civic is a seriously pretty car, and from some angles the four-door sedan already has a hatch-like appearance. We love the look of this cobbled-together prototype; the rounded-off rump in no way ruins the Honda's lines. There's even a center-mounted exhaust, which makes us super happy, though that might just be reserved for more powerful Si or Type R models. Standard five-door Civics will probably use the same engine lineup as the rest of the range – a naturally aspirated, 2.0-liter inline-four on the base end, and a turbocharged, 1.5-liter four in higher trims. Honda's also working on a turbo/manual pairing, which will likely be our powertrain du jour. We'll get a sort-of-conceptual look at the Civic Hatchback next week. Until then, scroll through the gallery of spy shots up top to see this little cutie from all angles. Related Video:

New Honda ad has Senna, Type R, Asimo, and astronauts

Now that Honda is back into the guts-and-performance game, automotively speaking, the Japanese company has hit the throttle on hardcore imagery. Its latest is in an ad for the company itself highlighting a small selection of its ample range of products, from motorcycles to an airplane and the coming Acura NSX, branded Honda in other markets. Called "Ignition," Wieden+Kennedy created the 90-second spot for Honda Motor Europe, with the tagline "Dare to do what others only dream of." The theme is a space launch, to give that "feeling of daring and human endeavor," perfectly supported by the print artwork with Asimo the robot up front and fabulously complicated hybrid V6 power units spewing flames from the Formula 1 cars in back. Then there's the family in the HR-V in the middle, defying gravity and sipping from juice boxes, because space is for everyone. Ayrton Senna makes a cameo again, and a Stanley Kubrick aesthetic hangs all over the production. You can check out the ad in the video above.