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Weekly Recap: Chrysler forges ahead with new name, same mission

Chrysler is history. Sort of. The 89-year-old automaker was absorbed into the Fiat Chrysler Automobiles conglomerate that officially launched this fall, and now the local operations will no longer use the Chrysler Group name. Instead, it's FCA US LLC. Catchy, eh? Here's what it means: The sign outside Chrysler's Auburn Hills, MI, headquarters says FCA (which it already did) and obviously, all official documents use the new name, rather than Chrysler. That's about it. The executives, brands and location of the headquarters aren't changing. You'll still be able to buy a Chrysler 200. It's just made by FCA US LLC. This reinforces that FCA is one company going forward – the seventh largest automaker in the world – not a Fiat-Chrysler dual kingdom. While the move is symbolic, it is a conflicting moment for Detroiters, though nothing is really changing. Chrysler has been owned by someone else (Daimler, Cerberus) for the better part of two decades, but it still seemed like it was Chrysler in the traditional sense: A Big 3 automaker in Detroit. Now, it's clearly the US division of a multinational industrial empire; that's good thing for its future stability, but bittersweet nonetheless. Undoubtedly, it's an emotion that's also being felt at Fiat's Turin, Italy, headquarters as the company will no longer officially be called Fiat there. Digest that for a moment. What began in 1899 as the Societa Anonima Fabbrica Italiana di Automobili Torino – or FIAT – is now FCA Italy SpA. In a statement, FCA said the move "is intended to emphasize the fact that all group companies worldwide are part of a single organization." The new names are the latest changes orchestrated by CEO Sergio Marchionne, who continues to makeover FCA as an international automaker that has ties to its heritage – but isn't tied down by it. Everything from the planned spinoff of Ferrari, a new FCA headquarters in London and the pending demise of the Dodge Grand Caravan in 2016 has shown that the company is willing to move quickly, even if it's controversial. While renaming the United States and Italian divisions were the moves most likely to spur controversy, FCA said other regions across the globe will undergo similar name changes this year. Despite the mixed emotions, it's worth noting: The name of the merged company that oversees all of these far-flung units is Fiat Chrysler Automobiles. Obviously the Chrysler corporate name isn't completely history.

Ariel to revive motorcycle business with debut at Goodwood

If you're a parent, the name Ariel might conjure up one of the Disney princesses, but auto enthusiasts know it as a hardcore, boutique British sports car maker. Before being revived to make the skeletal Atom, the business was also a British motorcycle company best known for its four-cylinder bikes. Now, the modern iteration is looking to the past with plans to unveil its own cycle at this year's Goodwood Festival of Speed from June 26-29.
Given Ariel's cars, you might expect an absolutely minimalist motorcycle weighing practically nothing. However, according to its boss speaking to Visor Down, there's no point in trying to build another racer; that market is sewn up. Instead, it's developing a performance cruiser with a more tailored design approach. Buyers can select a variety of different components to adapt the cycle to their style. It shouldn't be lacking for too much speed though; power comes from the 1,237cc V4 engine from the Honda VFR1200F with around 170 horsepower on tap, and it also offers the VFR's six-speed, dual-clutch gearbox as an option.
Ariel admitted that bike on display at Goodwood would just be a test mule and didn't say when the production version would be ready. It seems this idea has been a long time coming, though - we reported in 2011 that the company was working on a bespoke motorcycle with multiple design options around a Honda engine. Pricing at the time was rumored to sit around 20,000 pounds.

Honda CEO carless, waiting on Civic Type R

As chief executive of Honda, Takahiro Hachigo could get his hands on anything the automaker produces, or has produced: a new Acura RLX luxury sedan, a luxed-out Odyssey minivan, a top-of-the-line CBR sport bike... even an old NSX supercar. Heck, he could probably even get the skunkworks to cook him up a road-going version of the ten-cylinder HSV-010 that was supposed to be the new NSX but only ever ended up racing in Super GT. So what does he drive? "Unfortunately, I don't have a car now," Hachigo-san revealed to journalists during a roundtable discussion in Tokyo. That situation won't last forever, though: "There is a model I want, which will, as I have told you, be launched this autumn," said Hachigo. "I want to buy the Civic Type R." The Honda chief is referring, of course, to the company's new hot hatch that will be produced in the UK and exported around the world, including back to Japan. It's got a 2.0-liter turbo four pumping out 306 horsepower to send it to 60 in 5.7 seconds, making it one of the fastest and most powerful hatchbacks ever devised. And more than anything else the company makes, that's what Hachigo wants for himself. The news should be welcomed by performance enthusiasts who may have been concerned about the future of Honda's performance models. The company has a slew of them coming out, including the new NSX and Civic Type R, and may even produce another sports car to slot in between. Those, however, were spearheaded under the administration of Hachigo's predecessor, Takanobu Ito. But if Hachigo's stated driving preferences are anything to go by, he's got some high octane pumping through his veins as well. Until the Civic Type R starts arriving in Japan, though, Hachigo's garage will have an empty space in it, filled only by his wife's N-One kei car and his own VTR 250 motorcycle. We're sure his chauffeur has him well taken care of, though, in the back of an RLX or whatever else the company sends to pick up its new chief executive. Related Video: