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Honda Civic Type R Concept hits the ground running ahead of Geneva debut

We've seen it teased, caught it testing, hell, we've even driven the thing, but until just now, we hadn't been privy to the visual drama that is the all-new Honda Civic Type R Concept. Thankfully, the day before the start of the Geneva Motor Show is about as leaky as Robert Redford's sailboat.
We'll get the full details tomorrow - which may even include a discourse on Honda's 2.0-liter turbocharged engine that will make upwards of 280 horsepower and propel the car to Nürburgring-record-braking velocities. After all, the "Concept" portion of most Honda concept cars is generally lip-service only.
In fact, save for those blacked out windows and, perhaps, a couple millimeters of ride height and those extra-aggro wheels, we pretty much expect the production Type R to look like the beast you see here. Certainly the swooping form and 'roided wheel arches suit the boy-racer persona of the Civic very well; we wouldn't even put it past Honda's funky European arm to sell the final product with some version of that bi-plane wing.

New Honda ad has Senna, Type R, Asimo, and astronauts

Now that Honda is back into the guts-and-performance game, automotively speaking, the Japanese company has hit the throttle on hardcore imagery. Its latest is in an ad for the company itself highlighting a small selection of its ample range of products, from motorcycles to an airplane and the coming Acura NSX, branded Honda in other markets. Called "Ignition," Wieden+Kennedy created the 90-second spot for Honda Motor Europe, with the tagline "Dare to do what others only dream of." The theme is a space launch, to give that "feeling of daring and human endeavor," perfectly supported by the print artwork with Asimo the robot up front and fabulously complicated hybrid V6 power units spewing flames from the Formula 1 cars in back. Then there's the family in the HR-V in the middle, defying gravity and sipping from juice boxes, because space is for everyone. Ayrton Senna makes a cameo again, and a Stanley Kubrick aesthetic hangs all over the production. You can check out the ad in the video above.

New Honda smart cruise control predicts other motorists' future idiocy

It's not quite "Open the pod bay doors, Hal," but we're getting there: Honda is offering a predictive cruise control system on the Exectuve Grade Honda CR-V in Europe starting this year. Advancing the capabilities of the present adaptive cruise control, the Intelligent Adaptive Cruise Control (i-ACC) will be able to foresee and automatically react to other vehicles cutting in ahead of you up to five seconds ahead of it happening. A research team developed the system after studying European driving patterns for years. The i-ACC keeps track of surrounding cars with a camera and radar, "evaluating relations between multiple vehicles" and running the data through an algorithm to figure out who's going to do what. If it detects another car about to move into your lane, the CR-V brakes softly and a dash light illuminates to let the driver know what's about to happen, then it brakes a little more firmly to keep the proper distance after the other car moves in. Honda says it works in the UK and on The Continent because it knows which side of the road you're driving on. That means it could work here, but our guess is that it will take a while for that happen, our driving patterns being a little more erratic - and that's putting it kindly - than those of our Euro brethren. There's a press release below with more information. Honda to Introduce World's First Predictive Safety Cruise Control System 08.01.2015 - Honda is to introduce the world's first predictive cruise control system known as Intelligent Adaptive Cruise Control (i-ACC), capable of foreseeing and automatically reacting to other vehicles 'cutting-in' to the equipped vehicle's lane. Based on extensive real-world research of typical European driving styles, Honda's Intelligent Adaptive Cruise Control (i-ACC) uses a camera and radar to sense the position of other vehicles on the road. It then applies an algorithm to predict the likelihood of vehicles in neighbouring lanes cutting-in by evaluating relations between multiple vehicles, enabling the equipped vehicle to react quickly, safely and comfortably. i-ACC will make its debut this year on the new European CR-V*, building upon the traditional Adaptive Cruise Control (ACC) system. Traditional ACC systems keep a preselected longitudinal velocity, which is only reduced for maintaining a safe distance to a car in front. However, if a vehicle cuts-in from a neighboring lane, the traditional ACC system reacts later thus requiring stronger braking.