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Honda to import Euro market Civic hatch to America

If you look at the Civic sedan Honda offers in America and look longingly at the hatchback version it sells in Europe, we've got good news. The latest word has it that the Japanese automaker will start offering the Euro-spec hatch in North America. The reason, however, may surprise you. According to Nikkei Asian Review, Honda wants to start selling the Civic hatchback in America less because it thinks that's the model Americans want, and more because it has excess capacity at its plant in the UK. Bringing it to the US would also give Honda an entry against the Volkswagen Golf and other competitors. Honda's plant in Swindon, England, is its sole assembly location in Europe, where the company's market share has dropped to a reported one percent. That doesn't mean Honda is giving up on the European market and its strong currencies, but with models like the HR-V to be manufactured in Mexico and the new Fit/Jazz to be imported from Japan, the Swindon plant doesn't have enough vehicles to produce to make use of its annual capacity of 250,000 vehicles. Producing 30,000-40,000 Civic hatchbacks each year for North America would help pick up some of the slack, but not all of it. It would also only represent a small fraction of the number of Civic sedans Honda moves here. Last year Honda sold over 325,000 Civics in America and over 336,000 the year before, making the Civic its second- or third-most popular model here after the Accord and closely positioned with the CR-V crossover. The reported number of Civic hatchbacks it would sell here wouldn't even keep up with the smaller Fit, but would far overshadow the CR-Z hybrid hatchback. The bigger question that performance enthusiasts will be asking is: What does this mean for the prospects of getting the new Type R hot hatch over here? Revealed in production form at the Geneva show earlier this month, the new Civic Type R is based on the European hatchback in question. Prior to the emergence of this report, the official line was that we wouldn't get the new performance model because its bodystyle isn't offered here altogether, and that our version would more likely be based on the sedan. If the five-door model makes its way here, though, we can't help but wonder if the Type R might not follow close behind. Reached for comment, Honda's US office didn't have anything official to add, but we'll be watching this development closely to see how it plays out. Related Video:

Honda builds 300-millionth motorcycle, it's a Gold Wing

Honda has been selling motorcycles in Japan since 1949. And it's been selling bikes to US customers since John Travolta had a paper route. Combine all those years, huge markets and great products, and apparently the number you come up with is 300,000,000. Wowza. Starting with the iconic 98-cc Dream Type-D you see above, Honda announced that it has built its 300-millionth motorcycle this month. The company currently sells all manner of powersports goodness, of course – ATVs, side-by-sides and two-wheelers – at 32 facilities in 22 countries. Honda motorcycles took our country by storm in the 1960s, taking the title as the best-selling bike brand in the world during that decade, largely on the back of the Honda 50 or "Super Cub" bike. Honda's success in the '60s also helped to justify the establishment its first manufacturing footprint in North America, in Marysville, OH in 1979. The company mentions, in the press release you'll find below, that lucky number 300 million was a Gold Wing produced at the Kumamoto factory in Japan. We're celebrating that tidbit with a heaping helping of historic Gold Wing photography, in the gallery of Honda bikes, above. Honda Marks Unprecedented Milestone: Global Production of 300 Million Motorcycles Nov 24, 2014 - TORRANCE, Calif. Achieving a milestone more than 65 years in the making, Honda Motor Co., Ltd. today announced production of its 300-millionth motorcycle. The milestone bike is a Honda Gold Wing produced at the company's Kumamoto Factory in Japan. Honda will celebrate the 40th anniversary of the iconic Gold Wing in 2015. Honda began mass production of motorcycles in Japan in 1949 when it built the Honda 98cc Dream Type-D. Today, Honda produces motorcycles, ATV's and side-by-sides at 32 plants in 22 countries, including two plants in North America. "This incredible milestone is the result of the millions of customers who have placed their trust in Honda and we would like to thank all of our customers, associates, dealers and community partners in North America for helping make it possible," said Bob Gurga, Vice President and Manager of Motorcycle Division for American Honda. "Now, we are focused on the future and the ways that we can harness the challenging spirit of Honda associates to create new joy for Honda customers." In 1958, Honda introduced the Honda 50, known globally as the Super Cub, which would go on to revolutionize the industry. This iconic bike paved the way for Honda's expansion into the U.S.

KBB 2013 Brand Image Awards has some obvious and oddball winners

The sixth edition of the Kelley Blue Book Brand Image Awards have crowned a wide range of winners - in a couple of cases the recipient of the laurels might say more about KBB users than they do about the actual winner. Compiled from the responses of more than 12,000 shoppers on KBB.com over the past year, there are 13 categories broken into non-luxury, luxury and truck segments "representing the combined wisdom of the American car-buying public."
The award categories have been revamped this year, with some dropping off, some new ones appearing and at least one other given a new term. What isn't surprising is that Honda won Most Trusted Brand for the second year running, Best Value Brand for the third year in a row and took Best Overall Brand, which wasn't on last year's list of awards.
On our own shores, in the non-luxury categories Chrysler got Most Refined Brand and Buick took Best Value Luxury Brand. Neither one of those marques won anything in last year's Brand Image Awards, while Cadillac, which won Best Interior Design Brand and Best Comfort Brand last year - those awards disappeared this year - went home without a single accolade.