2014 Honda Cr-v Ex-l on 2040-cars

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Honda recalling 204k CR-V, Odyssey, Acura RDX models over rollaway risk

Honda has announced a recall over a possible rollaway risk that affects 204,169 crossover and minivan models. The specific vehicles in question are the 2012-13 Honda CR-V and Odyssey, as well as the 2013 Acura RDX.
According to the National Highway Traffic Safety Administration, "the brake-shift interlock blocking mechanism may become slow and allow the gear selector to be moved from the Park position without pressing the brake pedal." In other words, these vehicles could unintentionally roll away.
NHTSA states that this scenario may only happen during sub-freezing temperatures, but notes that this means the vehicles fail to conform with Federal Motor Vehicle Safety Standard 114: Theft Protection and Rollaway Prevention. Honda will notify owners of the problem, and dealerships will install an updated interlocking mechanism free of charge.

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

American motorcycle brands most satisfying, Japanese most reliable, says Consumer Reports

Consumer Reports started tracking motorcycle reliability last year through its regular reader survey, just like the magazine's well-known auto guide. For the 2015 edition, CR now has data on over 12,300 bikes, compared to 4,680 in 2014, and the extra info means it can include more brands, like Suzuki, Triumph and Can-Am, to the list. However, the final results remain largely the same. As with last year, Japanese bikes are the best choice for buyers who prioritize reliability. Yamaha comes out on top yet again and is followed by Suzuki, Kawasaki and Honda. Victory and Harley-Davidson hold the middle of the list, and the European cycles from Triumph, Ducati and BMW sit at the bottom. The major outlier in this regional distinction is the Can-Am Spyder from Canada's Bombardier Recreational Products that comes in dead last in the dependability survey. Still, even the most dependable model is occasionally going to break, and the average repair bill across all brands is $342, according to CR's readers. Kawasakis are the cheapest to keep on the road at a median of $269 for fixes, versus BMW as the most expensive at $455. Through all of the companies, electrical gremlins are the most common issue, causing 24 percent of problems, but faults with the cooling system, pistons or transmission are the smallest concerns at 4 percent each. While Japanese cycles might be the easiest to keep on the road, they aren't the most beloved by riders. In CR's gauge of satisfaction, the Americans reign supreme. Victory owners love their bikes the most with 80 percent reporting that they would buy another. Harley riders are known for having a close bond to the company's models, and the brand comes in second with 72 percent. Finally, Honda rounds out the top three at 70 percent. Head over to Consumer Reports to see more results. News Source: Consumer ReportsImage Credit: Toby Brusseau / AP Photo BMW Honda Suzuki Motorcycle Ducati bike victory