2014 Honda Cr-v Ex on 2040-cars

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Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.

Honda shows facelifted Euro Civic hatch with new Sport variant

Honda has released the details on its freshened Euro-spec Civic ahead of its debut at the 2014 Paris Motor Show, whose media days are set to open next week. Aside from a fairly pleasant visual upgrade for both the standard Civic as well as the Civic Tourer, Paris will also see the arrival of a new Civic Sport model.
The new Civic wears a sportier front fascia, while the rear end is home to a new, stylish set of LED taillights. Honda has also revised the rear bumper, side skirts and spoiler. In the cabin, a new, Android-powered infotainment system called Honda Connect takes its place in the center stack, providing typical functions like radio, media, navigation and Bluetooth, as well as the ability to browse the Internet. The entire system is confined by a seven-inch display that offers pinch, swipe and tap functions that should be familiar to smartphone owners.
The big news, though, is the new Sport model (shown above). While this isn't a Civic Type R - with its 1.8-liter, 140-horsepower engine, it's not even a decaf Type R - it does deliver some more aggressive looks to the Civic line. There are standard 17-inch wheels, as well as a new, sportier Type R-inspired front fascia and a color-coded rear spoiler. Alongside that 1.8-liter gas engine is a 118-hp diesel mill that displaces 1.6 liters.

Aston Martin Red Bull Racing to switch to Honda engines starting in 2019

After a 12-season partnership with Renault, the Aston Martin Red Bull Racing Formula 1 team is switching engine suppliers. Starting next season, the team will use Honda powertrains, following the move this year of Red Bull's junior team, Toro Rosso. This effectively makes Red Bull Racing the Honda works team, something it's never truly benefited from since joining the sport in 2005 after purchasing the former Jaguar Racing team. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Honda has had a rough time since returning to F1 with McLaren back in 2015. Both sides hoped that the move would rekindle one of the most successful pairings in F1 history. Unfortunately, Honda powertrains were both underpowered and unreliable. The partnership proved to be so toxic that McLaren ended the deal early, moving to Renault power starting this season. On the other hand, Toro Rosso is off to a fine start this year with Honda, surely helping cement Red Bull's decision to drop Renault. Since moving to Renault power in 2007, Red Bull Racing has won 57 races, four drivers' championships and four constructors championships, making it one of the most successful teams in F1 history. The move should be a huge boon for Honda. Red Bull Racing is currently one of the top teams, fighting for both podiums and wins, so the move shows how much faith Red Bull has in the Japanese automaker. When McLaren picked up Honda power, it was a mid-pack team that had just two podiums in the previous two seasons. The Honda partnership is likely to play into Daniel Ricciardo's next move. His current contract with Red Bull racing ends at the end of 2018. He's one of the best and most talented drivers racing today and unlikely to stay with a team that might prevent him from winning races and fighting for championships. Related Video: News Source: Aston Martin Red Bull Racing Motorsports Honda Renault Racing Vehicles F1 Red Bull Racing