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Acura NSX to be built in Ohio in 2015

Honda today confirmed that the forthcoming Acura NSX hybrid supercar will be built at a brand-new facility in Ohio. This will be the company's third plant in Ohio, and will come as the result of a $70 million investment. Honda first hinted that NSX production would be coming to Ohio when the original concept car was revealed at the 2012 Detroit Auto Show.
Honda's new facility, called the Performance Manufacturing Center, will encompass a 184,000-square foot space inside of the automaker's former North American Logistics building and will employ 100 associates. As you might expect, the Performance Manufacturing Center is located just a few miles from Honda's American-based R&D facility, as well as the Marysville auto plant, where production of the 2014 Accord Hybrid will kick off this fall.
"The location of this facility is in the midst of one of the greatest collections of engineering and production talent in the world. So it makes sense that we will renew the dream and build this high-tech, supercar in Marysville, Ohio," said Hidenobu Iwata, president and CEO of Honda of America, in a press release.

Japanese automakers ramping production for renewed American sales

The 2011 earthquake and tsunami that struck Japan took quite the toll on the automotive industry in that nation. Not content to lean on that tragedy as excuse for slagging sales, the Japanese automakers are planning on a major production expansion in North America. The aim is to reclaim the market share lost from the Tsunami-based dip, and overcome a dollar/yen exchange rate that makes exporting to America unprofitable.
Following the Tsunami, Japanese automakers ramped up production in their North American facilities to compensate, but according to Automotive News, Nissan, Honda and others have all reported plans for still-further increased production in the year ahead. As part of this ramp-up, Mazda will open a facility in Salamnca, Mexico before March of 2014. Part of that increase in output is 50,000 units of a Toyota-badged compact car, which Mazda will produce.
Other Mexican production facilities opening include a Honda plant, which will open in Spring 2014 in Celaya, and a Nissan plant, set to open later this year in Aguascalientes. Nissan also said that it will need another plant in North America within the next five years. According to Nissan Boss Carlos Ghosn, the company aims to raise its stake in the US market from 8 percent to 10, and adding production will help achieve that goal. Even Mitsubishi is aiming to boost production at its Normal, Illinois plant. Production of the Outlander Sport is currently at 50,000, which Mitsubishi wants to raise to 70,000.

Honda to ax Civic Hybrid, CNG models

Honda will kill off the Civic Hybrid and Civic Natural Gas models at the end of the 2015 model year as part of a massive product overhaul, a top executive said Monday in Detroit. The moves come in response to consumer preferences as the Japanese automaker prepares to launch the 10th generation of the Civic later this year, said John Mendel, executive vice president, American Honda Motor Co. "These moves will allow greater focus on Civic's sporty new driving character," Mendel said. Honda revealed the close-to-production Civic concept this spring at the New York auto show and confirmed it will include Si and Type R variants. The powertrain lineup will feature a new turbocharged inline four-cylinder engine, a short-throw six-speed manual, and a continuously variable transmission. The Type-R is expected in 2017, Mendel said. Though the new car marks a return to more athletic Civics, some versions will still get more than 40 miles per gallon in highway driving. The changes come as Honda pivots toward an expanded fuel-cell strategy with a new model set to launch in 2016. "We're creating the strongest and most balanced vehicle lineup in our history," he said. In addition to tweaking the Civic line, Honda has discontinued the plug-in hybrid Accord to focus on the updated Accord Hybrid, which launches in early 2016. Eventually, the plug-in Accord will be replaced by a new plug-in model in 2018, Mendel said. The changes come as Honda pivots toward an expanded fuel-cell strategy with a new model set to launch in 2016. The automaker has spent $14 million with California company FirstElement Fuel to set up 12 hydrogen filling stations. The new Civic is part of an influx of new products set for 2015-2016. The next-gen Ridgeline will arrive in 2016 with a more traditional truck design, Mendel said, admitting the styling of the current generation was divisive. "Design was polarizing," he said. "No one wants to have to explain why they bought what they bought." The next-generation Odyssey will also launch after the Ridgeline in 2016, Mendel said. He was also asked about a 'baby NSX' sports car by a reporter in the wake of trademark drawings that leaked last week, though he declined to elaborate. "No I can't tell you anything about the baby NSX," he said. "I mean I could, but I'd probably be fired." In other news, Mendel said Honda continues to work with airbag supplier Takata as it grapples with the massive recall and increased attention from the NHTSA.