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Honda S660 set for Yokkaichi production next year

Roadsters, you might argue, are best when they're small and nimble. If you're thinking of the Mazda MX-5 Miata, you're on the right track, but there have been even smaller ones: pint-sized, three-cylinder roadsters like the Daihatsu Copen, Suzuki Cappuccino and Smart Roadster. But the most iconic and enduring of them was surely the Honda Beat.
Designed by Pininfarina, the Beat was - not unlike the F40 was for Enzo Ferrari - the last car approved for production by company founder Soichiro Honda. It complied with Japan's strict Kei car regulations and packed a tiny, naturally aspirated 656 cc that produced just 63 horsepower. The cult classic ended production in 1996, but six months ago Honda hinted at a revival with the presentation of the S660 concept at the 2013 Tokyo Motor Show. Now it seems Honda - or Yachiyo, we should say - is gearing up to put it into production at the same factory that produced the Beat two decades ago.
That plant is the Yokkaichi factory, a facility owned by Yachiyo Industry Co., Ltd. that builds small cars on contract for Honda. It was slated for a major expansion a few years ago until Honda shifted some of its small car production to its own plant in Suzuka, but continues to build the N series of boxy, upright hatchbacks, as well as small commercial vehicles like the Life and Vamos lines. The reintroduction of a small roadster line to the factory's output sometime in 2015 will undoubtedly be a cause for celebration in Yokkaichi. For our part we can only hope that American Honda CEO Tetsuo Iwamura gets his way and manages to bring the S660 to the US in the near future.

Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.

Online Find Of The Day: 1998 Honda Accord Dually shows a melange of influences

The vehicles that we choose to drive make a statement about who we are, and this insanely styled, custom 1998 Honda Accord is certainly going to say something about the next owner. The seller in this Craigslist ad claims this "is something that you will never see again," and there's no arguing about that. If you're looking for attention and notoriety, then this Honda is more effective than driving around in any Ferrari or Porsche. First, everyone can see you coming in this thing. With two banks of LEDs on the hood, a 44-inch light bar on the roof and cab lights, this Accord must look like a meteorite burning up in the atmosphere with all of its illumination on at night. In addition, the boat air horns, PA speaker, backup beeper and the unholy noise from the Bosozoku-influenced exhaust stack should make stealth an impossibility. Making friends isn't a problem, either, because with eight CB whip antennas positioned around the car, you're sure to hear every trucker in a tri-state area. Despite the Accord being front-wheel drive, the builder finished this masterpiece off with a dually rear end and fender flares. Don't worry about seeing the utter shock on people's faces when they notice, because the Dodge tow mirrors should provide plenty of rear visibility. The seller claims there's nothing wrong with the car, and he's accepting trades or reasonable offers. Autoblog has called to see how much the owner wants for it and to see what inspired them to go to such extremes. We'll update this story if we hear back.